Home Ad Exchange News IBM Invests $100M In Ads; Another Cross-Device Acqui-hire

IBM Invests $100M In Ads; Another Cross-Device Acqui-hire


ibm-interactiveHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

IBM Invests In Ads

IBM says it’s investing $100 million into, wait for it, services! According to The Wall Street Journal, a new division called IBM Interactive Experience will lead the charge and “pulls together IBM’s digital marketing agency and its other marketing-related businesses such as data analytics and design, all of which are aimed at helping companies target and market to customers more effectively.” Read it (subscription). Agency holding companies keep getting more company. Related: IBM may acquire marketing automation company Silverpop says Atlanta Business Chronicle.

Cross-Device Buy

Positioning it a cross-device targeting acquisition, four-person mobile ad tech firm Media Armor has been bought by Nomi for an undisclosed sum, according to TechCrunch. Founders Elizabeth Zalman and Eric Brown will move from Boston to NYC and assume executive roles within their new company. Read more. This follows the acquisition of another firm working in the cross-device space – Admobius – by Lotame. Some cross-device tech needs a bigger home?  Read this article from January on AdExchanger for more on Nomi.

Pay You Later

Media company Say Media is apparently not getting paid by its advertisers as quickly as it would like. Ad Age’s Michael Sebastien writes, “Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.” Read more.

Bolstering Programmatic

Digital advertising company CPXi banked $30 million in funding to build out its programmatic creative and programmatic media technologies. Along with that news the company announced that CMO Jeff Hirsch has been promoted to president. According to the release, CPXi did $111 million in revenue in 2013. Read the release. CPX acquired AdReady in 2013. Perhaps more acquisitions are on the way.

Pinterest To Adopt Native Ads


AdExchanger Daily

Get our editors’ roundup delivered to your inbox every weekday.

For the first time, Pinterest is gearing up to launch native ads on its platform. Digiday has the mockups of what we can expect come April. With an initial offering to about a dozen brands and a mandatory six-month commitment, the CPM is set at approximately $30. Promoted pins will include geotargeting capabilities, as well as targeting based on mobile device – which is significant considering more than 75% of Pinterest traffic occurs on mobile. Read more.

RMX CEO Spotted

Former Right Media (acquired by Yahoo in 2007) CEO Mike Walrath is profiled in The New York Times. The entrepreneur gets star treatment. The article includes a bit of advertising nostalgia: “[Mike Walrath] started Right Media with [Moat co-founders] Jonah and Noah Goodhart, two brothers who had been big buyers of DoubleClick ads and were intrigued by an idea Mr. Walrath had for an open auction marketplace for web publishers and advertising networks.” Read more. And read Walrath’s 2010 “Thinking About The Marketing Services Company Of The Future” on AdExchanger. Finally, see Walrath meet a man in a chicken suit.

You’re Hired!

But Wait. There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.