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Ad Exchange News

Google’s Cloud; Weather and Advertising

By AdExchanger

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Google Cloud

Google has its own take on cloud computing, and the Google Ads Developer blog announces, “Starting [yesterday], Ad Exchange users hosting on Google Compute Engine will always receive 100 milliseconds for bid request processing and free network transit from Google Cloud Platform to all Ad Exchange trading locations.” This competes to a degree with Amazon Cloud Services, which provides at least part of the backbone to many an ad tech company. Read more. Oracle has a cloud, Salesforce has a cloud, Rubicon has an advertising cloud…You got a cloud?

Weather Exchange

Weather can help with targeting ads, as AdWeek’s Lucia Moses explains: “The Weather Company’s Weather FX ad exchange believes that higher- and lower-than-average temperatures, along with precipitation, can help advertisers predict consumer desires.” Read more.

Emerging Mobile

Boston-based Jana Mobile is a small startup with incredible global reach. With access to 3.48 billion mobile phones through telecom operators in 102 countries, the company just released a tool that allows mobile marketers to reach emerging market consumers. Jana introduced Marketplace on Wednesday, and the platform’s solution to inaccessible mobile markets is simple – give data away for free. Read the rest via Adage.

VivaKi Taps Kiip

On Wednesday, Kiip announced a partnership with Vivaki, the digital solutions arm of Publicis Groupe. With this alliance, VivaKi will use Kipp’s “Moments” model to better connect Publicis Groupe agencies and their brands with consumers. The model seeks to engage audiences at significant moments throughout the day across thousands of apps. Get the full story via Kiip.

Customer Acquisition

TechCrunch reports some major changes at LaunchBit. According to Elizabeth Yin, co-founder of the email ad network, “Launchbit is pivoting to a customer acquisition platform for SaaS companies.” The switch was inspired, in part, by an increase in SaaS companies looking to LaunchBit for sales leads. A partnership with BuySellAds accompanies the transition. Read on.

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Daily Roundup

Daily News Roundup

Can’t Spell Exchange Without Change; ’Soft On Ad Tech

Insight On Interviewing

Entitled “How We Interview… and Why It Sucks,” Doug Weaver’s piece on The Drift humanizes the exchange between potential colleagues. Suggesting that hiring is not about fact-finding, but rather about uncovering potential, Weaver asks, “If human talent is the killer app in our industry, we do we suck so badly at attracting, evaluating and retaining the best people?” Get some answers.

You’re Hired

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Online Advertising

Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them

An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.

Publishers

TikTok Video For Open Web Publishers? Outbrain Built It.

Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.

Digital Out-Of-Home

Billups Launches Attention Measurement For Out-Of-Home

Billups, a managed services agency that specializes in OOH, is making its attention measurement solution and a related analytics dashboard available for general use.

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US District Court for the Eastern District of Virginia, Alexandria
Google antitrust trial

The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next

Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. The court will now take a nearly two-month break before reconvening for closing arguments right before Thanksgiving.

Jounce Media's Chris Kane at Programmatic IO NY on Sept. 25, 2024.
Publishers

The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way

Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.

Publishers

Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out

During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.

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