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Ad Exchange News

Google’s Cloud; Weather and Advertising

By AdExchanger

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Google Cloud

Google has its own take on cloud computing, and the Google Ads Developer blog announces, “Starting [yesterday], Ad Exchange users hosting on Google Compute Engine will always receive 100 milliseconds for bid request processing and free network transit from Google Cloud Platform to all Ad Exchange trading locations.” This competes to a degree with Amazon Cloud Services, which provides at least part of the backbone to many an ad tech company. Read more. Oracle has a cloud, Salesforce has a cloud, Rubicon has an advertising cloud…You got a cloud?

Weather Exchange

Weather can help with targeting ads, as AdWeek’s Lucia Moses explains: “The Weather Company’s Weather FX ad exchange believes that higher- and lower-than-average temperatures, along with precipitation, can help advertisers predict consumer desires.” Read more.

Emerging Mobile

Boston-based Jana Mobile is a small startup with incredible global reach. With access to 3.48 billion mobile phones through telecom operators in 102 countries, the company just released a tool that allows mobile marketers to reach emerging market consumers. Jana introduced Marketplace on Wednesday, and the platform’s solution to inaccessible mobile markets is simple – give data away for free. Read the rest via Adage.

VivaKi Taps Kiip

On Wednesday, Kiip announced a partnership with Vivaki, the digital solutions arm of Publicis Groupe. With this alliance, VivaKi will use Kipp’s “Moments” model to better connect Publicis Groupe agencies and their brands with consumers. The model seeks to engage audiences at significant moments throughout the day across thousands of apps. Get the full story via Kiip.

Customer Acquisition

TechCrunch reports some major changes at LaunchBit. According to Elizabeth Yin, co-founder of the email ad network, “Launchbit is pivoting to a customer acquisition platform for SaaS companies.” The switch was inspired, in part, by an increase in SaaS companies looking to LaunchBit for sales leads. A partnership with BuySellAds accompanies the transition. Read on.

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