Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ID Wars Quartz reporter Leo Mirani details the trajectory of Google and Facebook’s crusade for login data. “As mobile phones and tablets render old tracking mechanisms, such as cookies, increasingly ineffectual, identity is becoming the single most important tool to follow web users across […]
Following ad network Undertone’s summer snap-up of programmatic exchange Upfront Digital Media, the company rolled out on Friday a programmatic platform called Virtuoso. The platform is part of Undertone’s developing ad stack, said cofounder Eric Franchi. The company will stagger the release of Virtuoso’s functions, first beginning with programmatic execution and workflow via the Upfront integration. There’s a […]
While some brands migrate ad spend to programmatic practices, others are stymied by a lack of understanding. For instance, some marketers continue to think that programmatic only refers to transacting on inventory in an open exchange, unaware that automation can be applied to certain aspects of direct deals as well. In fact, programmatic direct deals […]
Yahoo has $6 billion in its wallet thanks to Alibaba’s IPO last week. But investors showed little faith in Yahoo’s core business, sending the stock plummeting. An article in Businessweek went so far as to value Yahoo’s business at zero. That means CEO Marissa Mayer needs to go shopping. “I think she’ll do a big […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Breaking The Login Privacy regulators in Europe have suggested Google switch off matching of users across its services such as Gmail, Google Docs and YouTube. The request was part of a set of guidelines written by privacy regulators in Italy, France, Spain, Germany, Britain […]
MediaLink, long a dabbler in ad tech, has now jumped in with both feet. The strategic advisory firm tapped agency and startup veteran Matt Spiegel to ramp up its consulting work in the marketing technology area. That work will include advising marketers, publishers and tech companies on how to capitalize on the data-driven media automation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pubs Plug Facebook Leaks Publishers and retailers are quietly rejecting the Facebook code that tracks users across the internet, the WSJ’s Reed Albergotti reports. Web traffic experts at Ghostery told the Journal that since the spring, they’ve seen Facebook’s code less often on sites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Under The Radar On Tuesday Nielsen and Simulmedia unveiled a research partnership that rolls together Nielsen’s people meter with Simulmedia’s set-top box data. The pair-up will allow the companies to measure niche cable networks that typically fly under Nielsen’s ratings. Simulmedia CEO Dave Morgan […]
Facebook is rolling out a new version of its Ads Manager interface that will streamline campaign creation, management and measurement for self-serve advertisers. The new Ads Manager will roll out to an initial group of advertisers Wednesday, with plans to migrate all advertisers by early next year, AdExchanger has learned. For any company courting SMBs, […]
Centro launched a private marketplace within its ad exchange on Tuesday. Although Centro Brand Exchange was already an exclusive, invitation-only auction house, the private marketplace enables advertisers to purchase premium inventory in unique formats, such as 300×600, and in places that had previously been unavailable, such as on homepages. It also allows selected trading desks […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Advising On Programmatic MediaLink has roped in Matt Spiegel to lead its push into programmatic consulting. Spiegel, a former Omnicom and Mediamath exec, struck out on his own back in March with an advisory practice he called Concept Corridor. AdExchanger story. He tells AdAge, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In-House Grouse The trend of marketers managing programmatic spend in-house is “a temporary phenomenon,” according to WPP Group CEO Martin Sorrell. In the wake of an AdExchanger Research report tracking momentum for self-sufficient media buying, Sorrell told WSJ, “Our view is after a year […]
Anthony Rhind, global chief digital officer at global media agency Carat, describes programmatic as “an emerging operating system” for marketing effectiveness. It’s about much more than any one tool, such as RTB, or any one channel, such as display. “To me the opportunity is ‘programmatic management,’ which means programmatic management of inventory opportunities, whether they’re […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Money Magnet Facebook now attracts a greater percentage of ad spend than it does attention minutes, according to an eMarketer report. Nearly 10% of US digital ad spend in the US goes to Facebook, but the company only draws 7% of adult time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario. Convario’s Rio SEO software offers tools for local and enterprise search, social media automation and analytics. “As points of engagement and transaction come closer together, it is crucial for our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Does Apple Care? CEO Tim Cook draws a hard line between Apple’s mission and other companies that plumb for data. In a TV interview with Charlie Rose, he said, “Our business is not based on having information about you. You’re not our product. Our […]
Voice From The Cloud Oracle CEO Larry Ellison speaks publicly about the marketing tech opportunity his company is chasing with the rat-a-tat acquisitions of Eloqua, Vitrue, Responsys and BlueKai. Speaking to Ad Age, Ellison says, “The CMO’s role is going to be more important next year than it is this year, and more important the […]
Video inventory ad spend is skyrocketing at an astonishing rate, rising 1,500% from Q4 2013 to Q2 2014, according to TubeMogul’s quarterly update, released late last week. This year alone, video ad impressions purchased programmatically have increased 140%. “The rise in programmatic adoption can be attributed to advertisers increasingly leveraging the abundance of data across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Mechanics A BuzzFeed story looks at the thinking behind Facebook’s ad delivery. The company uses targeting data, including its own interest data, “to quickly whittle away the number of ads that are relevant to a specific user to between 5,000 and 7,000 ads. […]
On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media Edge (since rebranded MEC), Adams is returning to WPP. The appointment is Maxus North America CEO Steve Williams’ first hire since he began in June. Williams spoke to AdExchanger about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yandex Buys Ad Tech Russian Internet giant Yandex acquired ADFOX, a company that provides planning, managerial and analytics services for in-banner, mobile and video internet ad campaigns. In June, ADFOX’s chief development officer, Boris Omelnitskiy, told AdExchanger, “We work mostly on the sell side […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Reform! 360i President Jared Belsky calls for programmatic reform in a column for AdAge, citing confusion about automation, opaque operating models and a general lack of integration. “Agencies are in the business of being trusted advisors,” he says. “Current programmatic models aren’t designed around […]
If your local advertisers have an advertising budget to spend but nowhere to spend it, why not do it for them? That’s part of the logic behind reach extension, a tactic that’s long been popular with media companies like newspapers that get much of their budget from local businesses too small to warrant hiring an […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Greg Mason, CEO at Purch. The trend known as webrooming, or shopping online before buying in-store, is having a real impact on the retail sector. About 78% of us webroom, according to Accenture. And one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rakuten’s New US Commerce Data Rakuten confirmed its purchase of US couponer Ebates, to the tune of $1 billion. Japan-based Rakuten gets a big US commerce play, sure, but what about the data trove? Of logged-in users no less? From the release: “Members are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sounding Out Video Spotify is about to sell its first video ads, including a mobile unit that exchanges one marketer message for a half-hour of commercial free listening. More in Ad Age. Missing here is any mention of targeting in video, though we know […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Zags Whereas Google and Facebook are focused on the logged-in user as the cornerstone of ad growth, Twitter may be going the opposite direction. “It’s our goal to reach the largest daily audience in the world, which means we can’t just focus on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketer Mistrust Marketers are still concerned about a lack of trading desk transparency – so worried, in fact, that investment in agency trading desks declined 15% YoY, according to a WFA report that surfaced Thursday. The hesitancy could explain why companies like Rocket Fuel […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BitTorrent Media File-sharing giant BitTorrent is courting advertisers, but it’s a tough sell given the company’s reputation as a piracy hotbed, Digiday reported. “It is going to be a tough road for BitTorrent to convince marketers that it is a legitimate platform to do […]
“The Sell Sider” is a column written by the sell side of the digital media community. Receive The Sell Sider in your inbox twice a week by signing up for the email here, and selecting The Publisher Newsletter. Today’s column is written by Alex Linde, senior vice president of monetization at The Weather Company. Mobile can sometimes […]
