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For Digital Advertising, Affectiva Moving Beyond Survey Questions To Facial Recognition Says CEO Berman
Affectiva, a Waltham, Massachussetts-based company which “provides tools for measuring emotion with electrodermal testing & face expression recognition,” recently announced a new round of funding with investors that include WPP Group’s Kantar unit and Myrian Capital. Read the release. Affectiva’s tech grew out of research from the MIT Media Lab. Dave Berman, CEO of Affectiva, […]
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MediaMath New $20 Million In Funding; The Call For Transparency; Cookie News
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP MediaMath Adds Funds Edmund Lee covers demand-side platform MediaMath’s new funding on Ad Age. He also notes it’s not all IAB display for MediaMath’s buying channels, “The company also offers buying on Facebook through a partnership with Clickable and Spruce Media, though MediaMath […]
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Forrester Analyst Greene Sees Opportunity With Programmatic Buying But Not Necessarily For Brands
Forrester Research recently published a for-purchase report titled “The State Of The Digital Media Buyer.” Authored by analyst Michael Greene with the help of his research co-horts Emily Riley, Joanna O’Connell, Jennifer Wise and James McDavid, Forrester positions the report as insights for the publisher on what the buyer is up to. Greene discussed the […]
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AdExchanger: Q2 2011
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Microsoft Makes Billions, Online Services Up; FatTail And STRATA And Workflow; DSP DataXu and Agency Goodby
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Makes Billions More record revenue from a public tech company as Microsoft announced that for Fiscal Q4 2011 it had made “$17.37 billion for the quarter ended June 30, 2011, an 8% increase from the same period of the prior year. Operating income […]
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Yahoo! Right Media Now Approved As Google Certified Network - UPDATED
What’s this? Have the two rivals made up or established some form of detente? Google now lists Right Media on the approved list for global ad servers through Google Certified Networks. That’s new. And it means that if you’re using Right Media to serve your display ads or serve ads on behalf of clients, you […]
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NBC Universal Extends Its Universal Audience Platform; EVP Naylor On New Private Exchange Powered By Admeld
Today, as part of its Universal Audience Platform (UAP), NBC Universal announced the launch of its private exchange for digital, display media. From the release: “Powered by technology from Admeld, the UAP’s private exchange enables NBC Universal to monetize their ad inventory in a controlled, Real Time Bidding (RTB) environment.” Read the release. Peter Naylor […]
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Australian Media Agency Ikon Adding Trading Desk To Its Performance Media Strategy
Phil Cowlishaw is Performance Media Director at Sydney, Australia-based media agency Ikon Communications. Among his duties, he is responsible for the launch and build out of Ikon’s performance based media strategies such as the agency’s trading desk. AdExchanger.com: What do you see as the major difference between Australia and the US when it comes to […]
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Amazon Gets Deal With CBS; More Yahoo! Reviews; Adometry Launches Attribution Index
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon The Media Company Amazon.com announced a deal with CBS to offer some of its “PRIME” customers access to CBS video. Ad networks are becoming media companies (such as Specific Media which purchased Myspace) and now retailers are appear to becoming media companies. Well, […]
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What Are The Key Metrics For Brand Awareness Campaigns In An Automated Buying Environment?
With all the talk about brand dollars moving online, what is it that everybody is tracking for brand marketers? -especially in the growing automated buying environment online. With this challenge in mind, AdExchanger.com asked a range of representatives on the tech and services side of the digital ad ecosystem the following question: “What are two […]
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