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Articles By AdExchanger

  • The Two Media Pillars That Will Remain Standing 100 Years From Now

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, President at PubMatic. The constant stream of new technologies in our everyday lives has created a “shiny new penny” syndrome. One day it’s emerging mobile apps that take the […]

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  • Botsploitation; Rich And Oh So Viewable

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Botsploitation Adweek’s Mike Shields pens a feature on “ghost publishers” who create inventory through botnets, invisible impressions, and other non-human means. Using background sources, he fingers a group of the “most suspect” site networks. An irony: the problem may be driven by brand marketers. […]

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  • The Clock Is Ticking On Viewability

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Franchi, Co-founder at Undertone. Digital media does not lack topics suitable for debate and disagreement. We have a variety of forums to debate them in real time over the web, […]

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  • SpotXchange On Publisher Tools; Ads Lag Larger Audiences

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SpotXchange On Publisher Tools Video ad marketplace operator SpotXchange is promoting some additional tools for publishers that promise to help balance the advantages that advertisers and media buyers get from demand side platforms. From the release: “Publishers will have insight into who their buyers […]

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  • Firefox Cookie-Block Is The First Step Toward A Better Tomorrow

    “The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. Mozilla recently announced that the next version of Firefox, one of the most popular web browsers in the world, would come with a default setting that […]

  • If This Process Is So Broken, Why Hasn’t Anyone Fixed It?

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andy Atherton, SVP at AppNexus. It’s the second in a series on the emergence of programmatic reserve. A few weeks back, I laid out the case for a closer look at programmatic […]

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  • Falling Video CPMs; Night Parting

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Falling Video CPMs In a WSJ story last week, reporter Suzanne Vranica revisited the case of the falling video CPMs using new data from video ad network and exchange owner Bright Roll. The data fingers the usual suspect (programmatic buying). But there’s a silver […]

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  • Barriers to Trading Innovation

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, Co-founder at Media IQ. The expression “the elephant in the room” feels rather fitting when considering barriers to display trading innovation. As digital marketers, we have many “elephants” — […]

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  • AdBlock Blocked; More Mozilla Cookies

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Blocked Google has booted a number of programs including AdBlock Plus, AdBlocker, AdFree and more from the Google Play Store. “After a regular review we have determined that your app interferes with or accesses another service or product in an unauthorized manner,” says […]

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  • A Publisher's History Of Programmatic Media

    “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, Chief Revenue Officer at NextMark. It’s hard to argue that the banner ad era has been good to publishers. After a brief initial period in which banner inventory […]

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