AdExchanger
Articles By AdExchanger
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Boz Gets A New Gig; Roku Races Ahead
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bozware Facebook’s longtime VP of ad products, Andrew Bosworth, will transition to lead the company’s hardware initiative. Bosworth, or “Boz,” will oversee Oculus and all projects at Building 8, Facebook’s hardware incubator. Facebook ads engineer Mark Rabkin will succeed Boz in his role. Boz’s […]
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OPINION: On TV & VideoDefining Reach In The Age Of Microtargeting
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept of reach recently. My background is mostly mid-sized to large ad and media agencies, so reach has largely […]
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Ad Buyers Shun News Content; Forrester Releases Social Ad Tech Wave
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Killing The Messengers More brands are disinclined to buy ads against news content. A string of automotive murders, including one fatality when a right-wing activist struck liberal counterprotesters in Charlottesville, Va., has auto advertisers hesitant to appear next to any news coverage. “There’s a […]
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OPINION: On TV & VideoTV Advertising Is Challenging, But Measurement Offers A Lifeline
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Laura Joukovski, senior vice president of media and analytics at TechStyle Fashion Group. Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from […]
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Audiences Flock To Social Video; MEC Poaches Amanda Richman
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cord And Discord Millennials may abandon old-school TV, but there’s a healthy appetite for social video beyond 90-second clips and recipe run-throughs. In its first month, NBC’s “Stay Tuned,” a twice-daily news program on Snapchat, has been seen by 29 million people and passed […]
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OPINION: The Sell Sider2>3: Why Second-Party Data Is More Valuable Than Third-Party But Activated Less Today
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Marketers and publishers want access to more quality data to scale beyond their respective first-party data, yet they often overlook […]
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The Persistence Of Last Click; SoftBank's Spray-And-Pray Tech Investments
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Right Touch Why do marketers still rely on last-click attribution to measure purchases? Well, because multitouch attribution is hard. Buyers have trouble bringing together the data they get from multiple demand-side platforms, which often have duplicative insights. And walled gardens leave huge gaps […]
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Survey Finds Brands Seizing Media Control; Amazon Preps Convenience Stores
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brandgry Brands are taking back control of their media spend, according to European marketer trade body World Federation of Advertisers (WFA). WFA released a report Wednesday surveying 35 global advertisers with a total annual marketing spend of $30 billion. Transparency is the top concern […]
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OPINION: The Sell SiderWhy Do Publishers Still Have Fragmented Sales Teams?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bruno Rebouças, chief executive officer at ProgMedia. Today’s media-buying trends show that programmatic deals will keep growing aggressively compared to direct buys. Some key advertisers have already reached a point where all of their […]
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Verizon Ends YouTube Boycott; LinkedIn Loses Lawsuit On Social Data Mining
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verify Or Bust Verizon’s five-month YouTube boycott is coming to an end, but that doesn’t mean the telco is relaxing its push for better measurement standards. The telco brought on Integral Ad Science and is testing its ability to monitor YouTube, Chief Media Officer […]
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March Of The Consultants; Vice Extolls Virtue Of Content Marketing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Muscled Out Consulting firms are gaining more sway over media budgets by tugging on marketers’ fears of agency nontransparency and brand safety. “We’re experiencing a lot of requests from clients asking, ‘How can you make the [media planning] process more transparent?’” Accenture Interactive managing […]
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OPINION: On TV & VideoWhen The Dust Settles In TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. In media, our past is dominated by the ongoing discussions of our future. From the moment the first TiVo shipped around the turn of the […]
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Wal-Mart Expands Ad Business; Facebook Adds Foot Traffic Retargeting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Box Analytics Walmart is angling to be the next big ecommerce and ad platform. The retailer grew its ecommerce business more than 60% this year (though largely through acquisition) and expanded the number of ads from third-party sellers on its site, CNBC reports. […]
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OPINION: The Sell SiderPublishers’ Alliances: Damage Control Or Potential For A Brighter Future?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, global product and strategy lead, audience activation at GfK. In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the […]
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Comic: Supply Path Optimization
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Wal-Mart Pursues Birchbox; Blockchain Inches Forward
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. E-Tail Wars Wal-Mart is in talks to acquire beauty subscription startup Birchbox, Recode reports. The retail giant has been on something of an M&A tear under US ecommerce chief Mark Lore, most recently with its July purchase of men’s ecommerce retailer Bonobos for $310 […]
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OPINION: On TV & VideoBrands Asked For Viewability When What They Really Wanted Was Engagement
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Yoav Naveh, vice president of video at Taboola. Brands love cookies, digital marketers love cookies and marketing executives around the world still love them for their ability to target the right audience. Our industry […]
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Oracle Intends To Stay Out Of The Ad Transaction Biz; Dentsu Sees Revenue Growth, But Lowers Guidance
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Head In The Clouds Of all the big marketing clouds buying ad tech, Oracle “may have the most influence when it comes to steering where those ad budgets are spent and not spent,” writes Mike Shields at Business Insider. A major factor there is […]
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Facebook Bets On The Real Estate Market; Companies Get Stuck In The Facebook/Google/Amazon Shadow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Close To Home Facebook launched an ad product for real estate brokers and home sellers to retarget users who search property listings. By connecting Facebook’s ad platform to a brokerage’s search data, the brokerage can resurface homes on Facebook and Instagram. “Real estate is […]
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Voice Search Is Catching On With Young Adults; T-Mobile Offers A Special Plan To Seniors
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Find Your Voice Voice search may feel like a far-off frontier to most marketers, but it’s already run-of-the-mill behavior for consumers, especially young adults. There are about 50 million voice-activated devices in US homes, mostly Amazon’s Alexa-enabled speakers, and voice queries have quickly grown […]
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OPINION: On TV & VideoThe Future Of Programmatic And Video: An Inventory Explosion, More Blocked Ads Or Stifling Complexity?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Kyle, chief operating officer at Infinitive. Programmatic buying has been gaining traction in the video market for some time, thanks to advertiser interest and technology maturation. As a result, some industry analysts now […]
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WPP Doubles Down On Snapchat; Google Tests Snapchat-Like Search Results
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapping Back Some investors might be down on Snap, but WPP sure isn’t. CEO Martin Sorrell told CNBC that the the holding company is doubling its Snapchat spend, from $100 million in 2016 to $200 million this year. Despite that vote of confidence, Sorrell […]
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OPINION: The Sell SiderThe Publisher’s New Role In Advertising
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jarrod Dicker, vice president of commercial product and innovation at The Washington Post. When balancing both proactive and reactive strategies, it’s a continuous battle for publishers to decide when to push and when to […]
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The Trade Desk CEO Jeff Green On The Duopoly; The New York Times Expands With Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jeff Green Speaks The Trade Desk CEO Jeff Green takes the duopoly down a notch in an interview with Business Insider’s Mike Shields. “Google is one of the greatest inventions in my lifetime. But, if you think about it, 70% of their P&L is […]
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Fox Is Selling Six-Second Ad Spots; Facebook Prioritizes Fast-Loading Links
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gone In Six Seconds Fox is selling experimental six-second ad spots for its Teen Choice Awards show this month. The units are going for as high as $75,000, buyers tell The Wall Street Journal, although the strong early pick-up is in large part “due […]
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OPINION: The Sell SiderHow The Cloud Will Disrupt The Ad Tech Stack
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Khatib, co-founder and CEO at Granite Media. One of the most powerful aspects of the cloud platform is the innovation created by the unbundling of component services. There is a full menu of […]
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YouTube Sweetens The Pot; Marketing Services Crop Up Around Amazon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MeTube YouTube is sweetening the pot for publishers by bundling its back-end video player with free video streaming and analytics, as well as control over ad inventory for videos streamed on YouTube.com, Ad Age reports. Consolidating video services with YouTube will also mean visibility […]
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Amazon's Ad Ambition Concerns The Sell-Side; Northwestern University Studies Ad Sentiment
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Alexa, Buy Me An Ad The industry has long been hoping for a contender to the duopoly, and many believe that company is Amazon. The ecommerce giant, which has made its ambitions in advertising clear, has broadened into home devices, search (where the giant […]
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OPINION: On TV & VideoAddressable Television: We Know It Works, But Is It Getting Easier?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. There are two pressing questions that continue to raise debate in addressable television circles across the industry. When will national inventory enter the supply chain? And is the […]
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The Duopoly Is Really Real; The Telco Space Is Active
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Duopoly Daze Of Summer In case you weren’t sure, The Duopoly is very real. While both Facebook and Google parent Alphabet raked in billions of dollars in ad revenue this quarter, next-tier competitors like Twitter and Snap are struggling to keep up. The Duopoly […]