AdExchanger
Articles By AdExchanger
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OMMA Conferences Head West; Agency Arbitrage Voodoo; More AOL News, Layoffs; Digital Out-Of-Home News - D'OOH!
Here’s today’s AdExchanger.com news round-up… Networking and Behaving This Week Hello Left Coast! More conferences this week for digital advertising enthusiasts as OMMA Ad Nets is in Los Angeles on Tuesday and OMMA Behavioral is in San Francisco on Thursday. The Right Media blog pipes up for the West Coast, “Most of the conferences tend […]
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Microsoft Reports Tepid Results; Omnicom and Publicis See Hope - Kind Of; Old Gray Lady Clicks Digital Heels
More earnings reports – ch-ching? Microsoft’s Steve Ballmer stepped up to the Microsoft Fiscal 4Q 2009 earnings microphone (see the release) and although he didn’t have a lot to say about advertising on the call – they’ve got a lotta stuff going on over there at MSFT – a few nuggets did slip out in […]
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Turn GM Philip Smolin Discusses Exchange Trading Desk And Turn Network
Philip Smolin, General Manager, Platform Solutions at Turn discusses yesterday’s announcement regarding their new, white-label buying platform solutions. AdExchanger.com: How do you differentiate with other solutions in the marketplace such as MediaMath and Invite Media? PS: Turn is best-in-class for custom audience targeting, optimization and analytics. A number of vendors are providing basic exchange management […]
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Platform Neutral TRAFFIQ Addressing Premium To Mid-Tail Inventory For Havas Digital And Industry Says SVP Portugal
Scott Portugal is SVP, Global Business Development at TRAFFIQ, an online advertising marketplace. AdExchanger.com: Discuss the momentum for TRAFFIQ in 2009. What’s going on right now? SP: What isn’t going on! Obviously, the announcement yesterday of our strategic partnership with Havas Digital is big news. We’re extraordinarily excited about the chance to work with an […]
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Turn Offers New Buying Platform; Google Exchange Plans Exposed!; CPMs Are Back Says PubMatic
Turn has announced today that it will offer a white label version of its buying platform to agencies and advertisers. (Read the release.) Previously known as a network and exchange, Turn will now let buyers buy media from the same sources that Turn-the-network does for its clients with its Exchange Trading Desk product. In addition, […]
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Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB
Kum Bay Yah, Muh Lord. Kum Bay Yah. Congrats to the IAB on their lunch and learn event, “An Out of the Box Lunch with AdMeld, PubMatic, The Rubicon Project and YieldBuild,” in NYC last Thursday. It was a study in how players in the advertising space – in this case, yield optimizers – can […]
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Yahoo! Reports Display Revs, Acquisition, ATT Deal; Traffiq Agrees with Havas Digital; AdKnowledge Buys Super Rewards
Yahoo!’s earnings are out! (PDF) So, what happened to display? It’s a mixed bag – yet relatively positive considering the economy and current state of oversupply of display ad inventory on the Web. From Seeking Alpha’s call transcript: “Worldwide O&O display revenue declined 14% to $393 million. U.S. display declined 11% which was slightly better […]
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Inflection Point Media Seeing Shift Toward Targeted Vertical Ad Network Model Says CEO Hulse
Chris Hulse is CEO of Inflection Point Media, a business-to-business ad network. Any current trends that you can share in Inflection Point Media‘s B2B ad network business – strengths, weaknesses? And, have publisher CPMs cratered like they have in the B2C world? Inflection Point Media’s complete focus on the SMB market has been our strength. […]
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Twitter and The Ad Exchange; Mediasmith on Whatever; Li List on Top 100 Brands; Intent Media Raises 9 MILLION Dollars
Is Twitter about to add contextual advertising? Seems like it as Twitter-watching AdRants noticed a well-known, beta tester checking out (and tweeting about) the new ad functionality – The New York Times’ Saul Hansell. Hansell tweets: “My last tweet was testing a new ad system that looks at what you Tweet about (like movies or […]
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AOL Wants To Own Display Advertising; Greitzer on Google Ad Exchange Plans; Right Media Starts Display Extension
AOL has grabbed “Mr. Microphone” and gone on a PR spree regarding display advertising. Today’s Wall Street Journal article by Emily Steel, “Chief to Focus AOL on Becoming Display-Ad Leader,” tells CEO Tim Armstrong’s side of the display ad story as AOL will be trying to lay claim to leadership held by Yahoo! and Google. […]
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Google Reports on Q2 Display and AdSense; Hulett Steps Aside at Mpire; Aussies Get New IAB CEO
Google’s much anticipated Q2 earnings report has arrived and shed some light on display advertising. Silicon Alley Insider’s Henry Blodget covered the earnings conference call and jotted down the following from the Google execs: “Display and particularly YouTube have performed very well this quarter. YouTube is now on a trajectory we’re very pleased with.” Nikesh […]
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New CPM Advisors Display Advertising Buying System - CPMatic - Is Now In Beta Says CEO Leathern
Rob Leathern is CEO of CPM Advisors. AdExchanger.com: CPM Advisors… so I take it you believe the CPM is not dead? RL: CPM Advisors (“CPMa”) typically works with advertisers who are optimizing to a CPA or CPC metric, but realize that they cannot get volume and scale unless they can tap into CPM advertising options. […]
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Varick's Herman On Everything; AdMonsters in the UK; Facebook Turns On More Targeting
Yesterday’s ContextWeb/AdClub event which brought together NYC-area advertisers, publishers and traders has already yielded results in the form of a great blog post from MDC Partners/Varick Media Management‘s Darren Herman. <Ripple dissolve to yesterday’s summary on AdExchanger.com> Toward the event’s close, Herman quizzed yesterday’s IPG/Publicis/OMG/WPP panel on how they are preparing their culture and employees […]
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Media6Degrees Pancer Says Social Media Companies Need To Focus On Creating Value For Marketers To Drive Yield
Andrew Pancer is Chief Operating Officer at Media6Degrees. AdExchanger.com: How would you characterize momentum in 2009 for Media6Degrees? AP: 2009 has been a great year for Media6°! We officially launched our commercial product late last fall and have been able to deliver fantastic results for our marketing partners. An example referenced in Adweek on 6/28/09 […]
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Nielsen Versus Comscore; Tracking Is Good; Rubicon Project in the UK; Exchange Tipping Point? RMX on Craigslist
From WSJ Digits blog, the post, “Does Size Matter When Measuring Online Audience?” explores the way in which Comscore and Nielsen count audience with Quantcast noticeably absent. Nielsen is claiming to have launched the “Largest, Most Representative Online Audience Measurement Panel in U.S.” MediaPost editor-at-large, Diane Mermigas did a Q&A back on July 1 with […]
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Optimize Thyself: Ad Exchanges Draw Crowd At ContextWeb/Ad Club Event in NYC
Whoa, Nellie – full house! People are getting the message about new opportunities in display ad exchanges and platforms as an impressive crowd of nearly 400 attended today’s Times Center event in NYC entitled, “Agency Demand Platforms: Art vs. Science in a Real-Time World,” co-sponsored by ContextWeb/ADSDAQ and New York’s Ad Club. After intros by […]
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OMG Has Advertiser's Interest At Heart Says Omnicom's Donahue
John Donahue is Global Director of Business Intelligence Analytics for Omnicom Media Group. AdExchanger.com: From your agency perspective, what trends are you seeing in the marketplace? JD: Digital up, TV down. I think we’re in a position where the economy is causing everyone to seize up their budgets. What’s going to be interesting is not […]
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Specific Media Goes Direct; GRPs and The Media Pie; Self-Immolation and Display Advertising
According to the Specific Media website late last week, Specific announced a deal which goes around the agency and straight to the Direct. Dealership holding company, MileOne Automotive, will work with Specific to target “automotive in-market shoppers across the Specific Media premium publisher network.” Given its expertise in the automotive industry, this may be another […]
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Real-Time Bidding Coming To AdECN Exchange This Fall Says Microsoft's Nahum
Jed Nahum is Director of Business Integration for AdECN and led Microsoft’s acquisition of AdECN. AdExchanger.com: Can you provide insight on current momentum and scale at AdECN? And, how is the Federated platform performing? What’s next? JN: Our federated platform is a real-time bidded exchange that allows massively scaled ad networks, ad brokers, and publisher […]
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What's The Bigger Market Opportunity? Online TV or Online Ad Exchanges
Did YOU Know? Arash Amel, Screen Digest’s research director, digital media, said that the ad-supported online TV market (including Hulu) in the U.S. was worth $448 million last year and estimated that revenues will reach $1.45 billion by 2013. ThinkEquity analysts Robert Coolbrith and Bill Morrison estimate that revenues in non-premium, non-reserved display advertising will […]
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WPP Razorfishing; Fine on Privacy in BusinessWeek; Warren Buffet on YouTube
WPP is entering the auction for Razorfish along with Publicis according to PaidContent’s David Kaplan who writes, “For WPP’s part (or bid), despite doubts about its wherewithal to absorb such a large shop and meet Microsoft’s estimated $600 million asking price, the holding firm’s dealmakers may point out Publicis’ close relationship with Google.” Jon Fine […]
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TARGUSinfo Sees Momentum In Creating Online Audience Segments With Offline Data Says McLenaghan
Paul McLenaghan is VP of Interactive Markets for TARGUSinfo. AdExchanger.com: What insights can you provide on current momentum at TARGUSinfo as it relates to your online services? PM: We are seeing a great deal of momentum around our AdAdvisor solution, which we launched out of private beta in February. AdAdvisor is a unique online targeting […]
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Forrester Says Online Ads Up, Everyone Else Not; RocketFuel on Display; Wired on Privacy Regs; Today's Quantcast News; Federal Venture Funds
Forrester is predicting that interactive marketing spend will hit nearly $55 billion by 2014, but advertising overall will decline. On ClickZ, Rocket Fuel CEO George John discusses actionable data in online display with a couple of his own fancy graphs and tables. In discussing the use of optimization tools, John makes this clever analogy: “It’s […]
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Yield Optimization and The Futures Exchange
It’s that time again – let’s predict the future! One of the key areas in which technology is affecting online media is in publisher yield optimization. In little over a year, companies like The Rubicon Project, AdMeld, PubMatic, YieldBuild and others have solidified the position of the yield optimizer in the online display advertising ecosystem […]
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CIO Goldberg Says ClearSaleing Is Seeing Benefits of Marketers Being Held More Accountable
Adam Goldberg is Chief Innovation Officer and co-founder of ClearSaleing. AdExchanger.com: What trends are you seeing in your ClearSaleing clients in 2009? Can you describe momentum for ClearSaleing this year? AG: Our clients are not reducing their online ad spend—in fact, it’s increasing in many cases. ClearSaleing is helping clients tie their ad buys to […]
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Microsoft Wants Traditional Metrics for Digital; NYT's Hansell on Privacy; Blodget Drinks Display Ad Koolaid
Young Bean Song, senior director of analytics at Microsoft’s Atlas Institute, thinks that “Web Advertising Needs Traditional Media Metrics” in his post on the Microsoft Advertising blog. Song writes that traditional media metrics are disowned by online marketers due to their own arrogance, ignorance and fear to adopt. “Any hope to unlock the two-thirds of […]
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Netezza GM Terrell Says Ad Exchange Model Is Transformative Across Entire Industry
Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. AdExchanger.com: What trends is Netezza seeing from its digital media clients in 2009? Can you describe momentum for Netezza this year? Revenues, deal size, vertical strengths, product interests, etc.? We see consumer attention continuing to fragment […]
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Zenith Optimedia Says Online Ad Spending Up; Quantcast Continued; Batelle on Federated; AOL Music and Display Advertising
Good news in the world of online advertising according to the latest quarterly forecast from Publicis’ ZenithOptimedia Group. MediaPost’s Joe Mandese writes that the agency believes that global ad spending online is gaining share in 2009 will reach 10.1%, a 1.5% increase since their last estimate in April. The Wall Street Journal takes Zenith’s spin […]
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Agency War Plan: Educate or Fire Your Client
With names such as VivaKi Nerve Center, Adnetik, Varick and Cadreon, among others, agency holding companies have begun to realize strategies that align media buying with future innovation in online advertising. But, what more can be done to preserve the agency model while digital takes its deserved share of voice in cross-channel marketing strategies? It’s […]
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Guidelines On Behavioral Targeting; Omnicom Media Group CEO Spiegel Interviewed by ContextWeb; Lookery Gives SWOT
The New York Times’ Stephanie Clifford looks at recent initiatives to overcome privacy regulation efforts in the online ad industry in “Industry Tightens Its Standards for Tracking Web Surfers.” The article coincides with a new industry report called “Self-Regulatory Principles for Online Behavioral Advertising” and sponsored by the following acronyms: IAB, DMA, AAAA, ANA, and […]