More analysis from MediaPost on a potential Razorfish/Publicis match here.
Over on Searchbeest, Jonathan Beeston of Efficient Frontier fights for the rights of the algorithm in a lively discussion about automated, bid management platforms and whether or not a human can do a better job with SEM/PPC optimization.
In the spirit of ad exchanges (in our opinion), Minneapolis' creative agencies have banded together to create value for each other while promoting their city's talent and expertise in advertising through a website called MinneADpolis. Stuart Elliott of the New York Times quotes Doug Spong, president at Carmichael Lynch, as saying, "If you’re not that familiar with Minneapolis, it’s a market that people can easily discount or overlook. And while people out there can see a lot of our work nationally, there’s some great work that runs only locally or regionally, which can now be seen if they go to the Web site."
Revenue Magazine looks at Google's crackdown on certain Google AdWords advertisers. Revenue's Chris Trayhorn writes, "The precise language that Google is using describes the banned ads as those that "promote a misrepresented affiliation with Google."
NewMediaAge says that a new report by Institute of Practitioners in Advertising (IPA) in the UK reveals, "Marketers have renewed faith in online display advertising" according to data compiled in a quarterly IPA Bellwether report. Matt Simpson, IPA Digital Group chair told NMA,
"There's a greater understanding of how everything works together, how display affects the rest of the mix," he said. "There’s now a far greater requirement for legitimate accountability."
Finally, in a BusinessWeek article, Forrester CEO George Colony said that he believes CMOs may have cut too deeply in online display advertising and adds, "We believe that this could endanger sales and brands as the economy recovers. Make sure that your marketing team is being judicious, not self-immolating." Nice one.
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