AdExchanger
Articles By AdExchanger
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OPINION: The Sell SiderPrivate Gardens And Other Potential Hedges Against Data Leakage
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joseph Lospalluto, regional executive vice president, Americas, at Smart. To decrease their dependence on Facebook and Google, publishers like Meredith are embracing a publisher-as-platform approach. This is yet one more example of what I […]
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IAB Tech Lab Simplifies Viewability; Nativo CEO Questions Facebook's Vetting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Open For Business The IAB Tech Lab made its Open Measurement SDK generally available Tuesday after a seven-month beta. App publishers are embracing it with open arms. To meet all buyers, apps previously needed as many SDK integrations as there were viewability vendors – […]
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Programmatic Is Still On The March; Counting Employees At Marketing Tech Firms
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sunny Skies More than $46 billion, or roughly 83% of all digital display dollars, will be transacted programmatically this year. That’s up $10 billion from last year, according to eMarketer’s latest programmatic ad spend forecast. Private deals, including private marketplaces and programmatic direct, will […]
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OPINION: On TV & VideoWhen Should Brands Choose TV Advertising?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Advertisers often wonder when it is the right time to move into TV advertising. Sadly, many wonder if TV even makes sense because of its reputation as […]
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AppNexus Waves Off MRC Accreditation For DSP; Another P&G Media Review
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With MRC? AppNexus lost its MRC accreditation and will not pursue reaccreditation for its DSP services. The company will separately look to reaccredit its publisher ad server business but is dropping its buy-side certification because of the cost and because it duplicates […]
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OPINION: The Sell SiderRethinking Display Advertising
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. As media brands try to figure out their long-term monetization strategies, which may include paywalls, micropayments or alliances, many still heavily rely on display advertising, mainly […]
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Disney May Ditch FreeWheel For Google; Facebook's Apology Tour
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Reign Disney may ditch Comcast-owned FreeWheel as its video ad tech provider in favor of Google, reports Mike Shields of Business Insider. If Disney were to pick Google, it’d be a blow to Comcast and a huge step for Google in its pursuit […]
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OPINION: On TV & VideoThe Squeeze Is On: The Battle For Brand Advertising Budgets Will Be Won By 2020
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C Insights. We’re about to witness a generational realignment of the media mix. Consumers have complete control over how they receive information, and they can subscribe, fast-forward, opt out, block or […]
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AT&T Vs. DOJ Update; Taboola In Deal With Smartphone Maker ZTE
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Survey Says… As more witnesses take the stand in the Department of Justice’s challenge to the $85 billion merger of AT&T and Time Warner, the telco’s legal strategy is coming into focus. The DOJ case rests in part of a pair of surveys, one […]
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Big Pubs Pour Money Into TrustX; Spotify's IPO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl CBSi, ESPN, Meredith, Fox News and NBCUniversal committed $2.2 million to support TrustX, a nonprofit subsidiary of the publisher trade group Digital Content Next. Read the release. The TrustX platform is a collective private marketplace, with exchange technology licensed from Iponweb and […]
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Facebook To Verify CRM Data; Coupon App Honey To Raise Huge Round
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Proof Of Permission Facebook is launching tools to police marketers’ use of CRM data on its platform. One tool requires marketers to certify all email addresses used for targeting on Facebook were rightfully obtained, and the other will prevent marketers from sharing Custom Audiences […]
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OPINION: On TV & VideoFinding A Cure for Lazy Data
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Rosen, executive vice president of advanced advertising and platform sales at NBCUniversal Media. Whether you’re planning a vacation or a media buy, we all know the difference between price and value and between […]
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Facebook Memo Reverberates; How Voice Assistants May One Day Listen
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The ‘At Any Cost’ Cost Facebook is reeling from internal backlash after a 2016 internal post written by VP Andrew “Boz” Bosworth was published Friday by BuzzFeed. The post preaches the platform’s mission to “grow at any cost” and cites some of the ugly […]
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OPINION: The Sell SiderPublishers, Stop Saying You’re ‘Sitting On A Pile Of Data’
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, head of global automated monetization at IBM Watson Advertising. Jeremy will speak at AdExchanger’s PROGRAMMATIC I/O conference on April 10-11 at the Marriott Marquis in San Francisco. If you’ve watched a publisher panel […]
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Snap Downsizes Ad Team; Render Media Closes Shop
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Crackle Cut Snap on Thursday cut 100 employees, with this downsizing focused on the advertising team. The layoffs are the final step in a restructuring that began late last year, Bloomberg reports. Snap let go 120 engineers earlier this month and about two […]
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US TV Ad Spend To Shrink; A Quarter Of Web Traffic Isn't Human
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Over-The-Top Growth TV ad spend will shrink in the US this year by 0.5% to $69.9 billion, according to eMarketer’s updated forecast. TV’s share of US media spend will decrease as a result, from 33.9% in 2017 to 31.6% this year. TV ad spend […]
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OPINION: The Sell SiderProgrammatic’s Crisis In Confidence: More Rumor Than Reality
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Since the early days of programmatic, the tire kickers have loudly voiced concerns over its safety and effectiveness. They bemoaned the lack of transparency and […]
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GroupM Clarifies Its Data Addendum; Middleware Gets Hot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPRebuttle GroupM issued a response Tuesday to a Digiday article about its publisher Data Protection Addendum issued in preparation for GDPR. The agency group denies that the new policy asks publishers to share control of their audience data so GroupM can continue targeting ads […]
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FTC Investigates Facebook; Meredith Reorgs Time Inc.'s Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trade Secret The Federal Trade Commission’s consumer protection bureau announced an “open non-public investigation” into Facebook’s privacy practices following the revelation that political data firm Cambridge Analytica used illicitly obtained Facebook data to target messages to US voters. Here’s the full statement. Bloomberg claims […]
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OPINION: On TV & VideoDigital Can Amplify TV Ads And Stretch Spend Further
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lauren Wiener, CEO at Tremor Video DSP. During commercial breaks, half of viewers reach for a device, posing a challenge for TV advertisers. Brand recall falls by nearly half, from 47% to 25% [PDF], […]
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Kroger And Target Allegedly Consider Merger; Spotify Deals With Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Ton Of Bricks Target and Kroger are considering a merger, sources tell Fast Company. The combination of the Kroger, the second-biggest grocery retailer in the US (behind Walmart), and Target’s general merchandise sales would create another power retailer as the space consolidates to […]
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OPINION: The Sell SiderA Better Way for Publishers to Think About Open Source
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Josh Cohen, general manager at SpringServe. This year, open-source technology celebrates its 20th birthday. Two decades ago, developers at Netscape formed the Open Source Initiative and created a Linux-based web browser platform that other developers could access and build upon. […]
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AT&T-Time Warner Goes To Court; Snap Doubles Down On Location
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Or Antitrust Opening statements began on Thursday in the closely watched antitrust trial between the US Justice Department and AT&T challenging the telco’s $86 billion deal for Time Warner. Both sides’ arguments were laid out earlier this month in pre-trial briefings [more on […]
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OPINION: On TV & VideoWhy It Could Be Time To Stop Treating OTT And TV As Different Channels
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allen Klosowski, senior vice president of the advanced solutions group at SpotX. My parents have seen a lot of technology come and go during their lifetimes. When they were young, television was in its infancy, […]
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Meredith Will Sell Time Inc. Titles; YouTube Music To Annoy With Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Go Meredith laid off 200 employees Wednesday and plans to eliminate 1,000 more positions over the next 10 months in an effort to maximize its acquisition of Time Inc. The layoffs will help Meredith realize $400 million to $500 million in cost […]
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MRC To Review Viewability Standard; Salesforce Snaps Up API Builder MuleSoft
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Viewability Budge The Media Rating Council (MRC) will review its digital viewability standards, which require 50% of a display ad’s pixels be in view for one second and that a video ad play for two continuous seconds. Four years ago, big brands and agencies […]
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RIP 'Super Cookie'; Google Pushes Commerce-Linked Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. RIP “Super Cookie” WebKit, the open-source browser infrastructure operated by Apple, has updated its code to prevent HSTS-based tracking. HSTS is a great feature that automatically redirects traffic to secure page connections if a person accidentally uses an insecure URL – and then remembers […]
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OPINION: On TV & VideoSix-Second TV Ads: Little Ripples And The Potential Redemption Of Frequency
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at Caffelli. So, can I ask an open question about the six-second TV spot? I know both networks and advertisers have been playing with them over the past year, and I […]
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Facebook In Hot Water Again; Meredith Plans Sale Of Some Time Inc. Titles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Once More Into The… Facebook suspended the accounts and admin rights of SCL Group and its subsidiary Cambridge Analytica, the data vendor for the 2016 political runs of Ted Cruz and, later, Donald Trump. The offense: breaking company policy by collecting and storing data […]
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OPINION: The Sell SiderHas Sell-Side Ad Tech Become Too Complex?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. A few years ago, publishers had a pretty simple monetization stack: an ad server, typically DoubleClick for Publishers, Google’s AdX enabled as their primary remnant fill platform and maybe a tag-based […]