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Twitter Sheds Social Network Label; Foursquare Continues Pivoting
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alternate Flight Path Twitter is moving away from the “social media” designation in favor of being a straightforward media network. CMO Leslie Berland suggests in a blog post that Twitter is a live news service, not “a place to find and connect with friends and family […]
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OPINION: Data-Driven ThinkingShould The US Government Intervene To Solve Digital’s Fraud Problem?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Fraud costs marketers $7.2 billion annually, according to the ANA. Ask buyers who’s at fault and they’ll say they’re not sure, but they […]
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OPINION: On TV & VideoSo You Just Placed Your Upfront – Now What?
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jes Santoro, senior vice president of programmatic and advanced TV at TubeMogul. I first started in this business nearly 20 years ago as an assistant national TV buyer at BBDO. Thinking back, it’s amazing […]
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Verizon Gets Winning Bid For Yahoo; Apple's Outlook May Be Improving
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bronze Star Verizon has secured the winning bid for Yahoo’s core business with a nearly $5 billion offer, Bloomberg reports. The telecom giant will add Yahoo’s tech stack, its 280 million email accounts and a struggling (but still huge) portfolio of media properties. Between AOL and […]
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OPINION: Data-Driven ThinkingThe Billion-Dollar-Per-Second Mobile Viewability Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oded Poncz, founder and chief technology officer at Ubimo. The families in “Game Of Thrones” (GOT) fight gory, bloody battles to sit on the Iron Throne and rule the seven […]
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OPINION: The Sell SiderFor Publishers, How Many Header Bidding Partners Is Too Many?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by AJ Okereke, head of revenue technology at Graphiq. Header bidding is a sell-side technology that allows advertisers to use real-time pricing to compete for a given impression within a publisher’s programmatic auction. This influx […]
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Comic: Choosing Agency Models
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Publicis And IPG Report Organic Growth; AOL Invests In Programmatic TV Quietly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparent Earnings Publicis Groupe and IPG reported Q2 earnings with organic growth of 2.7% and 3.7%, respectively. For Publicis Groupe, growth is a rosy turn of events; last year, the holding company cut revenue projections after a wave of account losses and organizational challenges. On transparency, […]
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Spotify Opens A Programmatic Sales Channel; Unilever Buys Dollar Shave Club
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Spotify Spotify is opening a new programmatic sales channel via partnerships with Rubicon Project, AppNexus and The Trade Desk. Ad Age reports that the rollout follows a tepid embrace of exchange selling that involves fixed-price auctions on audio-only platforms – and transacted via insertion orders. […]
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OPINION: Data-Driven ThinkingThe Next Frontier Of Personalization: Trade Promotions?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kim Harris Busdieker, director of customer communications at 84.51°. Spending more and getting less for it is the reality facing manufacturers and retailers today. Sale signs, shelf tags and other […]
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