AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • The Big Story Podcast

    The Big Story: A World Without Sports, And Without Third-Party Amazon Affiliates

    This week on The Big Story, James Hercher provides some color into what’s going on with Amazon’s affiliate program. Earlier this week, he reported how Amazon had removed third-party vendors from the program. We’ll explore what’s going on and why Amazon came to this decision. In short, removing these vendors boosts Amazon’s margins. Affiliate networks […]

  • Social Distancing With Friends: LiveRamp CEO Scott Howe

    Some CEOs have a home office. Others, such as LiveRamp chief Scott Howe, have a 1956 Airstream Bubble trailer. Today on “Social Distancing With Friends,” Scott steps away from his family of five (plus two cats and a white Lab) and checks in from his “perfect escape pod.” The backstory, in Scott’s words: I spent […]

  • Social Distancing With Friends: Ramsey McGrory

    Mediaocean CRO Ramsey McGrory has seen some turbulent times, from serving in an Army combat hospital during the Persian Gulf War, to working as an executive at Right Media during the 2008 recession. He knows how to operate through chaos. “I tend to get very focused and even more productive because I’m so focused,” he […]

  • Social Distancing With Friends: Flashtalking CEO John Nardone

    As a digital advertising OG, John Nardone has steered quite a few ships through economic downturns. While this one feels different, he has a lot of practical advice on leading during a hard time – whether it’s the necessity of overcommunicating or the importance of preparation for client calls on Zoom. John also weighs in […]

  • Social Distancing With Friends: Washington Post VP Of Commercial Tech Jarrod Dicker

    If you’re blocking the word “coronavirus,” you’re essentially blocking everything. In this episode of “Social Distancing With Friends,” The Washington Post’s VP of commercial tech, Jarrod Dicker, checks in from his high-energy household (its members include three boys and two dogs) to talk publisher problems, including aggressive advertiser blocklists and the general trend of deflating […]

  • Social Distancing With Friends: Bayer North America Head of Media Josh Palau

    Really though, does a pharma company like Bayer even need to advertise during a global pandemic? Actually, yes, says Bayer’s head of media in North America Josh Palau. “Right now, consumers are so in need of the products we make that anything we can do to make sure we’re front and center to get what […]

  • The Big Story Podcast

    The Big Story: Audiences, ACTIVATE

    Google’s Ads Data Hub (ADH) is beta testing new audience targeting features. That shift is significant, considering ADH was originally positioned as a way for marketers to get post-campaign analytics and measurement. AdExchanger senior editor James Hercher breaks down what he knows about this expansion of ADH. How granularly can you target? Is search and […]

  • Social Distancing With Friends: Integral Ad Science CEO Lisa Utzschneider

    What happens when everybody in a global organization suddenly has to work from home? Integral Ad Science chief Lisa Utzschneider speaks about leadership – across multiple time zones – during a pandemic. “When you looked at the data early on, you could see it coming,” she says. “The team in Tokyo, they were the first […]

  • Social Distancing With Friends: MathCapital Operating Partner Eric Franchi

    Nope, the social distancing ain’t over yet. Will it ever be? In this episode, Eric Franchi – cofounder of the OG ad net Undertone and operating partner at MathCapital – talks about how ad tech startups can survive the pandemic and the subsequent economic fallout. Are there still investment opportunities? This is the third economic […]

  • The Big Story Podcast

    The Big Story: No Workarounds In This Apple!

    This week on The Big Story, we take a break from your minute-by-minute coronavirus coverage to bring you the latest on Apple and its anti-tracking practices. On Tuesday, the tech giant reemphasized its infamous (or famous, if you’re a consumer privacy advocate) stance and, in an added measure, said it would quash any and all […]

  • Social Distancing With Friends: Ari Paparo

    In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. Beeswax CEO Ari Paparo (portrait by his daughter) chats with AdExchanger managing editor Ryan Joe about the shift to working from home, the post-pandemic […]

  • Social Distancing With Friends: Joanna O’Connell

    In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. While it’s impossible right now to fully make sense of our new national weirdness, it’s helpful – and therapeutic – to talk through how […]

  • The Big Story Podcast

    The Big Story: You And Me And Quarantine

    We now live in a world where euphoria is a 24-pack of toilet paper on a Duane Reade shelf. The Big Story – the only story, really – is the unsettling pall of COVID-19. This week, the AdExchanger team will tell you how we’re doing, but we also want to know how you’re doing. At […]

  • Here’s How NBCU’s Solution To Unite Its Linear And Digital Inventory Will Work

    If there was ever any ambiguity about the extent to which marketers could transact on NBCU’s linear and digital inventory in one fell swoop, consider that confusion lifted. The broadcast giant detailed Tuesday how advertisers could plan, buy and measure via One Platform, which NBCU formally unveiled at CES 2020. Here’s what you need to […]

  • The Big Story Podcast

    The Big Story: Michael Bloomberg’s Money Bomb

    Presidential candidate Michael Bloomberg’s wealth couldn’t buy him a great debate Wednesday night. This week on The Big Story, the team looks at how his money has affected the paid media space. As our own James Hercher points out: “The ROI only shows up when people turn out to vote.” And, despite vaulting into second […]

  • The Big Story Podcast

    The Big Story: Making A Hash Of Identity

    Cookies in Chrome might be on the way out, but the IAB has a plan for a new identifier. Project Rearc is still in its infancy, and while its goal is clear, its methodology is still TBD – though the slide deck the IAB shared during its annual leadership conference on Sunday and Monday, indicated […]

  • The Big Story Podcast

    The Big Story: Seeing YouTube For The First Time

    This week, Alphabet did what investors have been clamoring for: It released YouTube’s revenues, which were $15 billion strong in 2019. Or maybe “strong” isn’t the right word. By most metrics, a business driving $15 billion in annual revenue is great, but many analysts on Alphabet’s earnings call were surprised that the number wasn’t higher. […]

  • The Big Story podcast

    E79: ‘It’s Like They Took Away The Good Toys And Gave Us Educational Toys’

    It’s been a few weeks since Google’s monumental announcement that Chrome would stop supporting third-party cookies. This week, we recorded The Big Story live at AdExchanger’s Industry Preview event, with special guests Paul Bannister (cofounder and EVP at CafeMedia) and recurring special guest Ari Paparo (cofounder and CEO of Beeswax) joining the editorial team. The […]

  • Netflix Is Screwed, And Other Predictions From Needham’s Laura Martin

    Netflix’s future is bleak – and not just because of the onslaught of competition in 2020. The particular players and how they’re going to market are also problematic for the streaming giant. Netflix’s single revenue stream is about to enter a price war, noted Laura Martin, senior analyst at the investment bank Needham and Company, […]

  • The Big Story Podcast

    The Big Story: Call Of The Peacock

    Last week, NBCUniversal unveiled the money-making apparatus behind its upcoming streaming service, Peacock. Not surprisingly, NBCU has an ambitious advertising initiative to ensure its bird takes flight. But the introduction of Peacock isn’t significant because it’s introducing a bunch of new NBCU ad formats into the wild. Instead, it marks a major entrant into the […]

  • The Big Story Podcast

    The Big Story: Chrome’s Cookie Carnage

    Those maniacs. They blew it up! In a Tuesday blog post by Chrome engineer Justin Schuh, Google announced its fateful decision to stop supporting third-party cookies within two years. But whether or not you’re slamming your forehead repeatedly into the panic button depends on who you are in the ad industry. This week on The […]

  • The Big Story Podcast

    The Big Story: In Defense Of Walmart

    This week on The Big Story, we check in at CES, ground zero for meatless sausages. It’s also where programmatic people have resumed their 2019 freak-out about the California Consumer Privacy Act and death of the cookie – but for good reason. The uncertainty there didn’t vanish over the holidays, as we’d all hoped. Meanwhile, […]

  • The Big Story Podcast

    The Big Story: The Decade Of All Things

    It’s the last episode of the year, and the AdExchanger team looks at the biggest moments and biggest personalities that rocked the advertising industry from 2010 to 2020. If the early 2000s were about innovation and finding new ways to transact advertising, then the 2010s were about maturation and cleaning up the Wild West that […]

  • The Big Story Podcast

    The Big Story: Cross-Site Cookies For Santa

    Here’s your pre-holiday call to action: Flag your cookies. In February, Google’s Chrome browser will stop sending third-party cookie requests cross-site, unless they’re flagged using SameSite internet standard. What in the Sam Hill does that even mean? Listen to this week’s episode of The Big Story – or read Allison Schiff’s meticulous breakdown of what […]

  • Rubicon And Telaria To Merge

    Public sell-side ad tech companies Rubicon Project and Telaria said Thursday that they have agreed to merge in a stock-for-stock deal. The exchange ratio is 1.082 shares of Rubicon common stock per share of Telaria common stock. Read the release. Rubicon CEO Michael Barrett will take over as CEO of the combined companies. Telaria CEO […]

  • The Big Story Podcast

    The Big Story: The Revolution Will Not Be Televised, It Will Be Streamed

    The TV revolution is in full swing, as ratings decline, prices increase, viewers leave for non-ad supported services and new entrants offer video inventory. This week on The Big Story, we look at recent ad forecasts showing that the ratings decline is catching up to the TV market. In other words, the high prices broadcasters […]

  • The Big Story Podcast

    The Big Story: Amazon – From Third To First?

    As much as Amazon’s advertising platform has grown in recent years, will it ever surpass Google or Facebook? This week on The Big Story, the AdExchanger team looks at that question, and addresses some of the factors holding Amazon Advertising back – from availability of inventory, availability of data and the usability of its technology. […]

  • The Big Story Podcast

    The Big Story: TikTok, TikTok, Down Go The Cookies

    Everyone has an opinion about the death of the cookie, especially the ones who have something to sell. That something could be a product that will help alleviate the pain of the cookie going away, or targeted media that relies heavily on cookies. It’s hard to get a straight answer, and as Sarah Sluis and […]

  • The Big Story Podcast

    The Big Story: The Path Forward For Criteo And Viant

    For ad tech companies Criteo and Viant, it’s onward and… upward? Last week, Nielsen Chief Commercial Officer Megan Clarken was announced as Criteo’s new CEO, replacing JB Rudelle. (Incidentally, Clarken’s exodus from Nielsen makes a lot of sense, considering the measurement company’s decision to split into two.) This week on The Big Story, the team […]

  • The Big Story Podcast

    The Big Story: I Wish I Knew How To Quit You

    The most sophisticated marketers want direct deals with exchanges; it’s hard to wean yourself from Google; and Facebook’s political ads policies continue to roil the public. This week on The Big Story, it’s all about relationships – both building them and moving on from them. First, we look at how some big brands – including […]

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