AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Ad Networks

    Rocket Fuel Gradually Puts Its Growth Plan Into Action

    BY //

    Faithful followers of Rocket Fuel’s saga will recall that the company hoped to get cash-flow positive in 2016 and return to growth sometime in 2017. While CEO Randy Wootton declined to tell AdExchanger when exactly he expected that to happen, Rocket Fuel is banking on three things to bring it back: growth in its platform […]

  • Advertiser

    TwinSpires Backs A New Horse For The Kentucky Derby

    BY //

    Gamblers from all around the world will unite in prayer Saturday, as the Kentucky Derby kicks off and the hopes for a big payout will be either answered or not. And Ian Williams, VP of marketing for TwinSpires, has placed his own bet on the European marketing automation platform Emarsys. TwinSpires is the official betting […]

  • Data

    Want To Sell Your DMP? Brand Recognition And Audience Analytics Play Big Role

    BY //

    When it comes to how buyers perceive the data management platform (DMP) market, it’s Oracle BlueKai’s game to lose, according to a new Advertiser Perceptions report. The research firm’s Programmatic Intelligence Report for Q1 2017 surveyed more than 1,000 decision-makers from agencies, advertisers, publishers and tech providers. Oracle BlueKai led the pack in brand recognition: […]

  • Data

    As Competition Heats Up, Experian Marketing Services Sees Agencies As An Untapped Opportunity

    BY //

    About 18 months ago, data services provider Experian Marketing Services sought a new line of business: agencies. Given Experian’s legacy in marketing data, that seems relatively recent. But Kevin Dean, president and GM of targeting at Experian, has an explanation: “The advent of programmatic and addressability has created an environment where brands are as interested […]

  • Advertiser

    PROGRAMMATIC I/O SF: American Express Takes On Ad Tech Complexity And Pricing Opacity

    BY //

    Last year, American Express’ B2B division – a unit that delivers 40% of the company’s total billings – saw serious results from its programmatic advertising strategy. On Wednesday at the Programmatic I/O conference in San Francisco, American Express VP Tatyana Zlotsky revealed that the financial services company had quadrupled programmatic media spend in 2016. The move […]

  • Platforms

    Nielsen Dives Into AI

    BY //

    Nielsen Marketing Cloud has built a new brain. The measurement company unveiled Nielsen Artificial Intelligence (AI) on Tuesday, meant to help advertiser and publisher clients build custom audience segments in real time. Nielsen AI is baked into the Nielsen Marketing Cloud platform and designed to process multiple external circumstances concurrently, which it can then use to […]

  • Agencies

    AI And The Agency: Havas Media Trains Its New Brain

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    Havas Media is going through a brain change thanks to IBM and Watson developer Equals 3. While Havas’s relationship with IBM goes back for decades, it was mostly on the creative side. But Havas Media has over the past year been installing and training a Watson-powered artificial intelligence (AI) solution – in the form of […]

  • Advertiser

    RampUp: How AMC Networks Built Its Data Strategy From The Ground Up

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    About three years ago, the paid TV channel AMC, known for shows like “The Walking Dead,” “Mad Men” and “Breaking Bad,” realized it needed a B2C strategy. President Charlie Collier hired a business intelligence guru from Disney ABC named Vitaly Tsivin to head up a similar organization. As AMC’s SVP of business intelligence, Tsivin built a data […]

  • Advertiser

    RampUp: Blood, Sweat And Tears As Major Marketers Transform From The Ground Up

    BY //

    The move to one-to-one advertising requires a tech and data overhaul that’s immensely challenging – even when marketers have clear goals and executive buy-in. Marketers from Nordstrom, Sears and Lowe’s articulated their ongoing transformations on Tuesday during panel discussions at LiveRamp’s annual RampUp conference in San Francisco. Sears Chief Digital and Marketing Analytics Officer Kerem […]

  • Platforms

    Can An Old Dog Learn New Tricks? Bob Lord Helps IBM Think Differently

    BY //

    Think of IBM and you’re likely imagining heavy technologies managed by an expensive services division. But IBM Chief Digital Officer Bob Lord emphasizes that’s the old company. He’s here to help IBM reinvent itself and, most importantly, its way of doing business. “What I’ve loved doing throughout my career is helping a company pivot,” Lord […]

  • Online Advertising

    Singtel's Amobee Snaps Up Turn For $310M

    BY //

    Another independent demand-side platform (DSP) has found its big enterprise home. Amobee, a digital marketing firm owned by Singaporean telco Singtel, has agreed to buy Turn at a $310 million value. Read the release. Stakeholders expect the acquisition to close within 45 days. Amobee, known for its mobile capabilities, had worked with numerous buying platforms before, said […]

  • Ad Networks

    After 'Transitional Year,' Rocket Fuel’s Real Test Begins

    BY //

    Can Rocket Fuel return to growth following 2016, which was characterized as a “transitional year” by CFO Stephen Snyder during the company’s Q4 and FY 2016 earnings call Tuesday? Read the release. Rocket Fuel’s nascent platform solutions business has expanded nicely in recent quarters and helped the company end Q4 on a decent note. Its […]

  • Online Advertising

    Gartner Digital Marketing Hub Quadrant: The Big Get Bigger

    BY //

    Acquisitions and more mature integrations led Oracle, Adobe and Salesforce to separate sharply from their peers in Gartner’s third Digital Marketing Hub Magic Quadrant, released late Wednesday. Of course, it’s questionable whether ad tech vendors, such as DataXu or Cxense, really qualify as “peers,” but Gartner has had a unique, if controversial, way of assessing […]

  • Investment

    Cannes Lions Owner Ascential To Acquire MediaLink

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    Ascential plc, which owns the Cannes Lions advertising festival, revealed Tuesdsay that it has agreed to acquire MediaLink. The acquisition price depends on MediaLink’s performance from 2017 through 2019, and is capped at $207 million, though the companies expect the final consideration will be closer to $121 million. Read the release. MediaLink’s unaudited revenue in […]

  • Online Advertising

    Sizmek CEO Nguyen To Depart, Xaxis Alum Grether To Step In

    BY //

    Sizmek CEO Neil Nguyen will leave the company in the wake of the company’s $122 million private equity buyout by Vector Capital last year. The company’s board named former Xaxis global COO Mark Grether executive chairman, but has not identified a replacement CEO. Nguyen will stay on until the end of April to ensure a smooth […]

  • Platforms

    MediaMath Reorgs Around Expanded Service Offerings

    BY //

    Update 1/27: MediaMath said some employees were let go in December, but insisted those layoffs were not related to the executive reorg. The company said 13 were released in total, and seven were hired. MediaMath’s executive shuffle Friday, originally reported by Business Insider, was meant to improve its ability to sell enterprise technologies and services, said CEO […]

  • Data

    Industry Preview 2017: The Big Data Cleanse

    BY //

      Data management is like dental hygiene: No one enjoys doing it or even thinking about it, but you’ve got to stay on top of it or else the situation will get really messy really quickly. Joanna O’Connell, CMO of MediaMath, on Thursday moderated a panel about data management that felt like a good cleanse. […]

  • Advertiser

    Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy

    BY //

    The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you can watch those spots well before the big game even airs, as the number of pre-Super Bowl ads on YouTube grew 200% since 2008, said Google. And the growing importance of online […]

  • Digital TV and Video

    New In Addressable TV: Samsung’s Slow Push Into Advertising And The Cry For More Automation

    BY //

    CES has always been about TV, and 2017 was no exception. Displays got a whole lot sharper and devices got a whole lot thinner. But the TV advancements most relevant to marketers and advertisers revolve not around the hardware but the software, which enables addressable ads and better measurement. To be fair, CES isn’t exactly […]

  • Online Advertising

    Rocket Fuel Reorgs And Lays Off 11%, Calls Plan To Return To Growth Unchanged

    BY //

    Rocket Fuel has made organizational changes, resulting in laying off 11% of its headcount – 93 services and admin positions – which will save $20 million in operating expenses. It is the second round of cuts affecting more than 10% of Rocket Fuel’s staff. In April 2015, the company let go of 11%, or 129 staffers. The […]

  • Agencies

    Two Years In, GroupM Hasn't Softened Its Tough Stance On Viewability

    BY //

    GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as EVP of global brand safety. So what’s a brand safety guy doing at a consumer electronics show? “To understand brand safety, I need to understand where media is going, particularly new data innovations,” he said. […]

  • Agencies

    CES 2017 Is Brought To You By The Letters AR, VR And IoT

    BY //

    Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even though, at the time of this interview, it hadn’t opened yet. It’s his first pilgrimage to CES, and much of what will be displayed at the Las Vegas Convention Center falls into both personal and […]

  • Agencies

    CES 2017 Will Soon Light Up Las Vegas, And Here’s What To Expect

    BY //

    The Consumer Electronics Show (CES), which officially kicks off Thursday, is fundamentally a hardware show. It’s a sprawl of new toys that consumers will either really want (drones!) or want not at all (3-D TVs!). “One needs to be careful about CES, as there are a lot of things on display and aren’t relevant for […]

  • Investment

    M&A 2016: The Year Ad Tech Cautiously Rose Again

    BY //

    Ad tech mergers and acquisitions (M&A) has been a roller coaster in recent years, and 2016 certainly didn’t let up. In 2015, public and private marketplace sentiment cooled, but 2016 saw a resurgence – albeit a much more cautious one than in years past. “Good businesses in ad tech will find owners,” said Tolman Geffs, […]

  • Ecommerce

    SAP Buys Attribution Software Company Abakus

    BY //

    Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts it further into the paid media arena. Terms were not disclosed. Abakus’ attribution system is unique since it applies game theory to forecast scenarios that influence media buying and optimization. It also uses split-funnel attribution […]

  • Agencies

    Xaxis Under [m]Platform: New Global President Nicolas Bidon Details What’s Changing And What’s Not

    BY //

    A few weeks ago, WPP initiated [m]Platform, a unit designed to consolidate data and tech expertise throughout the GroupM media agency families. Most of [m]Platforms’ executive leadership came from Xaxis. But where does that leave Xaxis? With global CEO Brian Gleason leaving to oversee [m]Platform, EMEA CEO Nicolas Bidon became Xaxis’ top dog – as […]

  • Agencies

    GroupM Builds A House For Tech And Data Expertise, Taps Xaxis CEO Gleason To Run It

    BY //

    WPP-owned GroupM said Tuesday it will centralize its tech and data expertise worldwide into a unit called [m]Platform. The division will be helmed by Xaxis CEO Brian Gleason with key executives drawn from Xaxis and across GroupM. “The collective mission of [m]Platform revolves around technology, data and expertise,” Gleason told AdExchanger. “The mission is how […]

  • Platforms

    Oracle Gobbles Up Dyn – But What Does That Mean For Dyn’s Fledgling Media Biz?

    BY //

    Oracle is buying domain services provider Dyn. While Oracle didn’t reveal the sale price in its release, former Forbes columnist Dan Primack pegged it at just north of $600 million. Dyn made waves in recent months after it was hit by a massive DDOS attack, which temporarily shut down major websites including Spotify and Twitter […]

  • Agencies

    Omnicom’s Chief Research Officer Addresses The Realities Of TV Addressability

    BY //

    Omnicom Media Group (OMG) appointed Jonathan Steuer as its chief research officer in May because the worlds of data-driven advertising and traditional TV buying were quickly coming together. Steuer, who spent five years previously at TiVo, clearly understands both worlds. As such, OMG’s syndicated and investment research teams both report to him. “Historically, there’s research […]

  • Ad Exchange News

    Adam Bain Steps Down As COO @Twitter, Leaving Uncertainty Around Its Ad Biz

    BY //

    Zach Rodgers contributed. Twitter’s Adam Bain is moving on. Bain was the long-running Twitter executive who rose from head of sales to chief operating officer over the course of his six years with the company. In announcing his departure via Twitter, Bain wrote, “We took the company from $0 to Billions faster than almost anyone’s […]

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