AdExchanger
Articles By AdExchanger
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OPINION: Data-Driven ThinkingShould The Ad Industry Ditch Open Exchanges?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, co-founder and CEO at TripleLift. Back in the early days of the web, it was fairly intuitive that every publisher couldn’t work with every advertiser. As a result, […]
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AppNexus Acquires MediaGlu; YouTube's Force
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Shops Again AppNexus acquired cross-device advertising startup MediaGlu, bringing its combined M&A outlay this year to a whopping $200 million (most of it spent on ad server Open AdStream). “We have a tremendous opportunity to redefine how advertising on the Internet works,” AppNexus […]
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OPINION: Data-Driven ThinkingData: The Center Of Media’s Biggest Custody Battle
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO at White Lightning + The Judge’s Son The promise that marketers have been making for the last 15 years – that data will transform advertising by increasing […]
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Addressable TV Momentum: Harbinger For A T-Commerce Future
Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s in the tech giant’s quilt of survey companies bodes poorly for the future of the other content here and such
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OPINION: Data-Driven ThinkingWhy Do Marketers Shy Away From Valuable Data Points?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachel DiCola, senior director for consumer insights at Gamut. Despite easy access to information these days, data often lacks a place in the tactical negotiations of media buying and selling. […]
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OPINION: Data-Driven ThinkingDon’t Believe The Lies About Digital Media
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, vice president of strategic partnerships at MediaMath. For years, there has been a series of bad memes spreading throughout our industry. Some of the big ones have caused […]
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OPINION: Data-Driven ThinkingFacebook Advertising: Not For Cheapskate Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Serfaty, director of social advertising at Matomy Media Group. Advertising on Facebook has undergone a dramatic transformation over the last year. It’s evolved from what was primarily an engagement-based […]
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OPINION: Data-Driven ThinkingProgrammatic: Great For Direct Response, Bad For Branding
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lawrence Herman, CEO at BlueLink Marketing. It seems over the past year we’ve heard a number of creative agencies tout programmatic ad buying as the perfect answer to a company’s […]
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OPINION: Data-Driven ThinkingAdvertising Week 2014: Technology Takes Center Stage
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Lord, CEO at AOL Platforms. The annual whirlwind of Advertising Week events, when nearly 100,000 advertisers, agencies, media and marketing companies converge in New York, always presents a fantastic […]
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OPINION: Data-Driven ThinkingIt’s Time To Move Beyond Viewability: Better Metrics Await
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Stark, senior vice president of product marketing at Grapeshot. There’s a fair amount of debate regarding display and video viewability standards now being transacted in the marketplace and it’s […]
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