Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s in the tech
giant’s quilt of survey companies bodes poorly for the future of the other content here and such
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.
Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.
The pitch for dynamic take rates is reasonable. Total volume goes up, and the publisher sees more impressions clearing. But the problem is where the extra volume comes from.
Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad.
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
Roberts spoke to AdExchanger about finding the balance between blocking and monetizing AI. Plus, the AI backlash that no one wants to talk about.
The IAB Tech Lab is working on standardizing programmatic signals for new streaming TV ad formats, including pause ads. Meanwhile, many brands are eager to add pause ads to their repertoire.
