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Addressable TV Momentum: Harbinger For A T-Commerce Future

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Dreamforce conference in San Francisco, the latest patch – alongside marketing, sales and customer service – in the tech giant’s in the tech
giant’s quilt of survey companies bodes poorly for the future of the other content here and such

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Nope, We Haven’t Hit Peak Retail Media Yet

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The New York Times And Instacart Integrate For Shoppable Recipes

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Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.

Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.