Ad Traders
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OPINION: Data-Driven ThinkingHow We Bring Brand Dollars Online
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Zach Coelius, CEO of Triggit, an online advertising technology company. As we all know, the balance between the amount of time people spend on the internet and the online […]
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OPINION: The Sell SiderIt's Not About Data Leakage
“The Sell-Sider” is a column written by the sell-side of the digital media community. Rajeev Goel is CEO of PubMatic, a publisher yield optimization company. “Data leakage” sounds nasty. The term has been used to describe what happens when 3rd parties drop pixels on publishers’ websites and gain valuable knowledge about the publisher’s audience – […]
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Is There A Divide Between Media And Creative?
“the creative” is a column focused on the creative side of digital marketing. Today’s column is written by Barry Lowenthal, President of kirshenbaum bond senecal + partners‘ The Media Kitchen. The original thesis presented to me by AdExchanger.com was that technological innovation is occurring on the media buying side but there is less innovation on […]
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Investment Banker Terence Kawaja Starts LUMA Partners
Terence Kawaja recently announced that he will be leaving investment banking firm GCA Savvian to start his own firm, LUMA Partners. Kawaja discussed the new firm and his strategy with AdExchanger.com. AdExchanger.com: You have suggested investment banking needs disruption? Why? TK: Fundamentally, I think some aspects of the banking model are broken. Most bankers effectively […]
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OPINION: Data-Driven ThinkingMedia Is From Mars And Creative Is From Venus
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Karl Siebrecht at AdReady. “Media Is From Mars And Creative Is From Venus” Cheesy title for a column? Perhaps. Critically important topic that has been vastly underrepresented amidst […]
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Counterpoint: Data and Media Work Well Together - Separately
“Networking” is written by members of the online advertising network community. Today’s column is written by Mark Zagorski is CRO, eXelate I applaud John Garber for taking this subject on in his very well written and interesting piece (read it) yesterday. Although I think many of the concepts are right on, including the nascent nature […]
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Publishers: The Best Way To Monetize Data Is By Selling Inventory And Becoming Part Of A Co-op
“Networking” is written by members of the online advertising network community. Today’s column is written by John Garber is VP, Business Intelligence, Lotame Solutions, Inc. Much has been said recently about new and as yet unrealized data opportunities for publishers. Many companies are knocking on the doors of publishers and peddling our DMPs, SSPs, and […]
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OPINION: Data-Driven ThinkingConfused Seas -And, What Ad Tech Companies Will Win In The Future?
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. “Confused sea conditions are best avoided since there is no getting around them… Confused sea conditions occur as a result of major shifts […]
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The Changing Role Of Media Planner In A Digital World
“Ad Agents” is a column focused on the agency-side of the digital media community. Matt Greitzer is the Co-Founder of Accordant Media, a media buying and optimization company. “What do agencies do, anyway?” In my twelve years in the agency business I never heard this phrase posed to me directly (though I often felt it […]
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OPINION: Data-Driven ThinkingPersonalized Retargeting Is Overkill
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. I have been overwhelmed by Zappos retargeting ads recently. Apparently, I am not the only one. Michael Learmonth wrote a piece […]
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