»data co-op

AdRoll Continues To Push Its Performance Suite Up The Funnel

AdRoll’s B2B data co-op IntentMap, unveiled eight months ago, has expanded its participating partners from 1,000 to 3,000 out of 20,000 overall clients. The prospecting co-op is a pool of shared advertiser data managed by AdRoll’s data science operation. “We think data co-ops will gain momentum over the course of the year,” said AdRoll President... Continue reading »

by James Hercher // March 7th, 2016 //

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Adroit: ‘Data Co-Ops Try To Answer The Question: What If You Knew More?’

Advertisers are still reluctant to share their hard-earned data in a co-op. And Avi Spivack, senior director of product management at MediaMath-owned co-op Adroit Digital, gets it. “Some advertisers have straight-up security and privacy concerns, while others are afraid that other members of the co-op will get more benefit from their data than they themselves will... Continue reading »

by Allison Schiff // January 28th, 2015 //

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MediaMath’s Adroit To Super-Charge Data Co-Op Via Acquisition Of Analytics Company Arcametrics

What’s better than first-party shopper data? First-party shopper data paired with predictive analytics. That’s the thinking behind Adroit Digital’s acquisition of Arcametrics, a small North Carolina-based company whose technology uses predictive modeling to create lookalike audiences based on high-quality customers. Adroit declined to share details of the deal, including price, although company president Jacob Ross... Continue reading »

by Allison Schiff // November 5th, 2014 //

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Trouble Shared Is Trouble Halved? Data Co-Op Aims To Help App Developers Stay Ahead Of The Game

You don’t have to be good at math to know that if you only get $3 back on a $4 investment, then there’s something painfully wrong with whatever you’re doing. No one’s more aware of that than game app developers, some of whom spend thousands of dollars on user acquisition daily — though the truly... Continue reading »

by Allison Schiff // July 25th, 2014 //

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Publishers: The Best Way To Monetize Data Is By Selling Inventory And Becoming Part Of A Co-op

"Networking" is written by members of the online advertising network community. Today's column is written by John Garber is VP, Business Intelligence, Lotame Solutions, Inc. Much has been said recently about new and as yet unrealized data opportunities for publishers. Many companies are knocking on the doors of publishers and peddling our DMPs, SSPs, and... Continue reading »

by Ad Traders // August 17th, 2010 //

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