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Microsoft Advertising Is A Supporting Character, Not A Lead; CTV Doesn’t Mean Brand Safe
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Even The Whales Are Small Fish Microsoft has new job listings for software engineers to develop a line of “low-cost PCs powered through advertising and subscriptions,” reports Windows Latest. It’s one of many recent cases where Microsoft Advertising supports another business line, […]
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Monopsony Gets Its Day In Court; Why Theory-First Works In Theory
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants To Play Monopsony? This week, a US judge blocked a merger between Penguin Random House and Simon & Schuster, two major publishing houses. You may ask, why is a print publishing merger relevant? Partly because it’s another example of legacy businesses […]
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Why Google Just Can’t Quit Ad Tech; Paneling For Gold
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech? What Ad Tech? One refrain from Google when it defends its third-party ad tech business is that ad tech is a minuscule contributor to Google’s revenue. Which begs the question: Why not get rid of it? But Google won’t quit ad […]
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Can Advertisers Rethink Brand Safety Already; Google Cleans Up ADH
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Safe Bet Which is “unsafe,” really: the tech or the media? Advertisers think of “brand safety” as an adjacency issue. Is there a picture of a car crash? Maybe not Toyota. Other brands avoid keywords like “gun control” and “abortion.” But there’s […]
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Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it streamed its first live NFL game only carried on Amazon Prime, not a TV network. And, of course, Amazon is already feuding with Nielsen. There’s […]
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The Twitter Thing Is Happening?!; What Lysol Did After Cleaning Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world owner of Twitter and not a troll trying to harm the business. “There has been much speculation about why I bought Twitter and what I […]
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Going Mall-In On Social Commerce; The ROI on DEI
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Against Mall Odds TikTok is many things: a payday for influencers, a news service, an entertainment provider, a music video player, a search engine and more. “Though, what executives really want TikTok to be known as is a digital shopping mall,” MarketWatch reports. TikTok […]
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Web 3? More Like Web 30%; Balancing “Commercial” And “Surveillance”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Web 4 Apple has asserted its dominion over Web 3 developers. In its latest app review guidance, which went live this week, Apple introduced language to clarify that apps “may not use their own mechanisms to unlock content or functionality, such as […]
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The App Store Homepage, Brought To You By Ads; NBCU Gets Defensive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New Apple October 25 quietly marks a big step for Apple’s ambition to become one of the world’s largest advertising companies. Starting today, developers can promote themselves directly in the “Today” section of the App Store, MacRumors reports. The “Today” section is a […]
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Could Celebs Snap Up Social Platforms?; Why Brands Are Trying TV Production
AdExchanger.com news round-up… Want it by email? Sign up here. Social Butterflies Are we entering an era of celebrity-owned social media? That’s the question posed by The Atlantic in light of Kanye West’s recent purchase of Truth Social, a conservative social platform, and Elon Musk’s will-they-won’t-they Twitter drama. Immediate fears are overblown. Truth Social’s user base […]
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Let’s Just Watch Something Already; Have We Reached Peak Newsletter?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Nowhere FAST Streaming TV services want people to pick a show already. Too often, viewers peruse a streaming app for a bit and never actually settle on a show, then try another app. It’s an underappreciated linear advantage that something is always […]
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How The Netflix Ad Biz Changes Things; Web 3 Attribution, Here We Go
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix Gets Its Head In The Game Netflix’s ad business will reshape its priorities. For example, last year, Netflix started acquiring game studios and an explicit part of its pitch was that its ad-free model meant creators could focus on the gaming content, rather […]
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Live Shopping Is Huge, But Nobody’s Buying; Will Clean Rooms Play Dirty?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drop Til You Shop Livestream shopping is a big sales channel in China, but the trend hasn’t been successful in the US (not yet, at least). American retailers and major store brands aren’t waiting, though. On Tuesday, Walmart introduced Walmart Creator, a program […]
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The Subscription Economy Shoulders Its Way Into Advertising; TV Measurement Meets Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Smash Like And Subscribe! Seemingly every business and investment firm is all in on the subscription economy. But subscriptions aren’t magic. Companies need to understand who their subscribers are – and could be – for the business model to really work. About one-fifth of US […]
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Can AVOD Netflix Beat Ad-Free Out The Gate?; The End Of Instant Articles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ARPU Kidding Me? Netflix released details about its ad-supported tier last week. One interesting tidbit dropped by Chief Operating Officer Greg Peters is that Netflix expects the $6.99-per-month, ad-supported plan to be “neutral to positive” in terms of average revenue per user, compared to […]
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What's The CPA On The MCU?; Kroger And Albertsons Merger Rumors
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Marvelous Marketing Disney and Target are a bellwether case study for how deeply interwoven major enterprise marketing partnerships can be nowadays. In 2019, Target and Disney announced an advertising attribution product based on the Google Cloud Platform to attribute retail sales to TV […]
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Apple Branches Further Into Ads; Meta And Microsoft Make Nice In The Metaverse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Has Apple Fallen Far From The Tree? Apple is quietly pitching major agencies on ad opportunities for its Apple TV original content, Digiday reports. Rumors have swirled for the past year that Apple is taking semi-tentative steps to develop its own DSP and […]
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TikTok Gets Into Warehousing; Advertisers Are Unfazed By TikTok Political Drama
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfulfilled One of TikTok’s advantages has been that, as a private company, it doesn’t report earnings to anxious shareholders. Having a Chinese tech backer with bottomless pockets doesn’t hurt. (Actually, sometimes it does. More on that later.) But while Google, Meta, Snap and others […]
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The Myth Of CTV Supply; A New Kind Of TV Ad Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. As Far As The Eye Can CTV Connected TV feels like it has reached a critical threshold to become a major programmatic revenue driver. But it hasn’t. Industry consultant Mike Shields writes that an unnamed media exec recently threw cold water on CTV optimism. […]
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Kiss The IP Address Goodbye; Can The US Rebuild A Privacy Shield?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The End Of IP Damn patent trolls to hell – but this is about a different kind of IP. The walls are closing in on IP addresses as an identity signal, as browser makers and hardware manufacturers devise methods for passing the data they need […]
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Xandr’s POV On The CTV Ad Server Space; Are Sunnier Times Ahead For News?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Suite Smell Of Success Xandr CTO Ben John and EVP and GM Mike Welch recently shed some light on how Xandr plans to win in the CTV and video ad-serving market, which is essentially new to Xandr and a capability it’s building […]
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The Trade Desk Outlines Its Retail Ad Plan; Is BeReal The Real Deal?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Jeff Of All Trades The Trade Desk CEO Jeff Green touted retail advertising as a major growth opportunity at a presentation to TTD investors this week. Green says the market could soon reach $500 billion (retail media currently makes maybe $50 billion per […]
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Is Nielsen ONE Running TARdy?; Live Free Or … Pay A Little More Here And There
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Late To The Party Nielsen is gearing up to launch its cross-channel measurement platform, Nielsen ONE, in December. On Tuesday, the TV ratings giant added YouTube and YouTube TV campaigns to its “always on” Digital Ad Ratings (DAR) tool. Wait … didn’t this already […]
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This Problem Is Meta-stisizing; The New Social Growth Club Of One
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At What Point Do We Reference Myspace? Meta faces an existential crisis. It was a trillion-dollar company one year ago and is now worth a mere $370 billion. “Mere” is relative – that’s still big. But this is a make-or-break moment for Meta. CNBC […]
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The Not-So-Mysterious Advertising Slump; A Crisis Of Legitimacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slump Bump When the economy goes south, the ad industry goes south-er, writes Peter Kafka at Vox. It was true during the 2008 recession as well as in 2020, when the pandemic hit and businesses pulled the emergency break on ad budgets. Now, ad-based […]
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The Great Roku And Nielsen Alliance; Walmart Wields The Power Of The Purse
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to Roku and Nielsen’s relationship as a “strategic accord.” Roku was the first streaming media platform to use Nielsen ratings and has delivered semi-annual doses of good PR to Nielsen during a dismal streak. And when […]
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Meta Fights Yet More Propaganda (From China This Time); A Reason For Hope In SKAdNetwork Documentation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Unfluential Meta claims to have taken down a Chinese political influence operation that used fake accounts to agitate and misinform Americans. The China-backed ring of accounts focused on hot-button issues, such as gun control and abortion, from both sides. This was about China […]
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Why Podcasters Buy In-Game Reward Ads; Come To TV, Ye Programmatic Powers That Be
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podded Plants Podcasters have a new trick for juicing downloads, Bloomberg reports. The idea is to serve mobile in-game reward ads that players click to collect some virtual loot. In exchange, the user downloads a podcast episode in the background. It’s a win-win-win for […]
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Google’s Long-Tail Ads.txt Takeover; The New Barnacles Of Digital Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that carry the ads.txt spec and are tracked by Well-Known, an […]
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The W3C Becomes A Real Thing At Last; Netflix Shakes Up Its Stand-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All A-Board The W3C created a board of directors and filed to become a 501(c)(3) nonprofit. Hooray! You seem unenthused. It may sound dull, but this is important news. MIT informed the W3C last year that it would no longer host the organization. But […]