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In Consumer Tech, Privacy Is A Distant Concern; Netflix Guns For Net-New Subs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations coming into effect across the US. But many of the consumer tech startups at CES last week seemed blissfully unaware of such concerns, writes Tatum […]
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Revving The Data Engine; Is The Creator Economy Just Hype?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]
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The Trade Desk’s Galilean Satellites; Political News Remains Facebook’s Achilles Heel
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reach For The Stars The Trade Desk announced a new product, called Galileo, that consolidates the company’s existing first-party data solutions. The free-to-use hub includes data clean room services, onboarding and identity plug-ins for Unified ID 2.0. In an interview with Adweek, TTD […]
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Meet Shopify Audiences (But It Ain’t Advertising); Microsoft Bing Embraces Chatbot Mode
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The One-Stop Shop Shopify is loath to earn ad dollars, but fills a valuable niche as a payment data supplier for Google, Meta, TikTok, Snapchat and Pinterest. Although Google and Meta have their own first-party payment data strategies (see: Facebook and Instagram Shops, […]
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The Second-Order Effects Of Advertising; Galloping Toward TV Audience Guarantees
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. Beyond the mechanics of ad serving, verification and measurement, introducing ads complicates a business model in unexpected ways. Take Netflix, which launched ads, like, a minute […]
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How Etsy Made The Platform Play; Marketing To Bettors, I Mean Fans
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire straits. In 2020, a quarter of Etsy’s gross merchandise was homemade masks. Pandemic ecommerce numbers deflated, Apple ATT reversed the mobile economy, then the recession hit. Yet, a dollar on Etsy in December 2019 (just […]
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GDN, The Gol-Darn Network; Back To School With Team Dayā
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return in 2023. Enjoy your holiday, and may we all resolve to make fewer cookie jokes in the new year. Of No Account A ProPublica report levels damning criticisms at the Google Display Network. For one thing, accounts […]
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Snail Mail Still In The Race; Who Wins If Twitter Loses?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snail Mail Prevails Apple’s AppTrackingTransparency sent advertisers looking beyond Meta and Google for attribution-based advertising. Most of those budgets went to test performance on other digital or social channels, like TikTok or CTV. But some brands are giving more love to good ol’ direct […]
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Nielsen Reorgs And Cuts Units; Is The Duopoly On The Downswing?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shake-Up At Nielsen Nielsen just can’t catch a break. First, Nielsen lost its MRC accreditation. Now the company is undergoing a massive reorg – and some industry folks are worried Nielsen might miss a very important deadline. Nielsen’s revamped measurement platform, Nielsen ONE, […]
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Winning By Lowering The Quality Bar; I Can’t Make Heads Or Retails Of This
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Story Short Short-form video content is often thought of as tangentially competitive to traditional TV broadcasters and entertainment studios. That’s partly because short, user-generated social content (TikTok in particular) doesn’t compete directly with TV studios for ad budgets, writes Doug Shapiro, a broadcast […]
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Demystifying The TikTok Magic; Streaming Carriage Disputes Are All The Rage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Feed Frenzy TikTok seems to possess some kind of viral pixie dust it sprinkles on every user’s feed. There’s a general sense that TikTok always nails it with the sharpest, timeliest content. And here’s why: TikTok was built as a feed and created […]
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What A Tangled Web3 We Weave; Netflix, Meet Advertiser Make-Goods
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Untangling Web2 From Web3 Which Web2 social platforms are driving Web3 growth? It turns out there’s “an interesting inversion” happening, according to a blog by Antonio García Martinez, co-founder of Web3 attribution company Spindl. Web3 companies get huge value from Twitter, whereas Google […]
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Twitter Struggles To Balance Ads And Subscrips; Apple Is Playing Sports To Win
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Subscription Conniptions Elon Musk has been a vocal advocate of Twitter’s subscription business. But subscription growth can come at a severe cost to advertising, the actual revenue. Twitter Blue, as the subscription is called, promises far fewer ads as part of the deal. […]
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Thank You, Digital Markets Act!; Google Needs To Reenergize The Sandbox
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A New Day, A New Apple Apple engineers are preparing to support third-party app stores on iPhones and iPads, Bloomberg reports. But this is not a change of heart on Apple’s part. Apple is simply following the law. A new rule in the […]
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Media And Marketing Gossip; Can TikTok Achieve Always-On Status?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting The Scene What would anonymous media and entertainment execs say about their fellow media companies? To find out, Bloomberg newsletter author Lucas Shaw pinged 50 media executives with questions about the choices they would make – as both studio execs and fans of […]
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Retailers Are Going Web-And-Mortar; Twitter Fends Off New Brand Safety Issues
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mind The Store More brick-and-mortar retailers, especially department stores with real acreage, are carving out square footage in their stores for hybrid ecommerce fulfillment. The idea isn’t new. Best Buy, Nordstrom and others have used stores as online shipping hubs for years. But the […]
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TikTok’s Je Ne Sais Quoi; Disney+ Enters The AVOD Arena
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can You Talk The Tok? With TikTok, it’s like the clone wars. (We’re looking at you, Reels and Shorts.) But TikTok has a special power, which is its seemingly limitless feed of quick, infinitely swipeable, likable, shareable videos. Reproducing TikTok’s success is no […]
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Brands Blur The Lines Between Ads And Shows; WaPo’s Arc And Science
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From Ad Pod To Episode Advertisers are increasingly participating at the ground level of TV shows or even producing their own content. On streaming services, the tactic gives marketers a way onto streaming services that don’t run ads or have a much lighter ad […]
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More Layoffs At BuzzFeed; Can’t Spell “Bundle” Without “Bled”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BuzzCuts BuzzFeed is laying off 12% of its workforce, Variety reports, based on an SEC filing. The reduction will apparently help BuzzFeed “weather an economic downturn that I believe will extend well into 2023,” writes CEO Jonah Peretti in a memo. BuzzFeed’s revenue […]
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LUMA’s Digital Marketing Report Is Out; Live Shop Till You Drop, Pretty Please
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The State Of Digital Marketing (Is Not Great) The LUMA State of Digital Marketing report generally paints a rose-tinted scene for ad tech. The same is true this year, though a few metrics stick out. For one, although every category is down in the […]
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The Podcast Purchase Pipeline; Canada Wants More Canadians On YouTube
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast To Cart Podcast advertising is plagued by measurement challenges. For example, there’s nothing to click or optimize. But marketers still like the channel for its intimacy and because podcasts are starting to pop in attribution reports. Ecommerce retailer Uncommon Goods spent $2.8 million […]
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Get Wrapped In Excitement; Twitter Offers Huge Freebies For Q4 Buys
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s A Wrapped This week once again saw social timelines taken over by Spotify Wrapped, the audio service’s year-end user roundup of the most-played music and podcasts. In addition to highlighting Spotify’s first-party data, Wrapped has become the company’s most effective marketing tool, […]
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Keurig Dr Pepper Ticks Off Agencies; Is TikTok More TV Than Social Media?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ailment Is Worse Than The Keurig Keurig Dr Pepper sparked a rare joint agency outcry regarding an RFP for its PR business. The beverage brand issued an RFP with 360-day payment terms – meaning the brand wouldn’t have to pay for work done […]
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The Streaming Wars Have Worn Out TV; Can Elon Provoke A Feud With Apple?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Frying Pan Into The Stream Can broadcast-owned streaming services handle the heat? Studios and programmers have just about had it with the Royal Rumble chaos of streaming subscription competition. Warner Bros. Discovery, for one, keeps slashing HBO Max productions to curb […]
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Yahoo’s Moolah For Taboola; The New Social Butterfly
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Yahoo? Yahoo has taken a 25% stake in Taboola as part of a 30-year exclusive ad deal (uhh … pardon?) that makes Taboola the primary native inventory seller for Yahoo’s media properties, The New York Times reports. The announcement leaves questions hanging. A […]
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The Power Of The Pixel; The ‘Sponsorification’ Of Amazon Search
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pixel Dust A network of website pixels, once the ultimate ad platform flex, can now be a liability. Last week, Meta got dinged by The Markup again, this time for collecting sensitive financial data, including tax filing status, refund amounts and adjusted gross income, […]
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TikTok’s Ambition To Be Always On; Close A Linear Door, Open A CTV Window
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Monday. Enjoy your holiday, and may all your online orders arrive on time. A Little Bit Lauder Now Estée Lauder wasn’t a first mover on TikTok – but it was a very fast follower. The Estée Lauder […]
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Iger Iger, Burning Bright; Who Surveils The Surveillers?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. House Of The Mouse Disney has replaced CEO Bob Chapek with former CEO Bob Iger in a surprise turn. The two Bobs (real names Robert Allen Iger and Robert Alan Chapek, if you can believe it) had two rather different streaming strategies. Iger prioritized […]
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Can CMOs Market Themselves?; Big Media Says Winter Is Coming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall Street Journal reports. That isn’t new. (This is the industry that gave birth to Shingy and Gary Vaynerchuk.) But there’s been a marked uptick in CMOs using brand-building and content-writing services to try and climb […]
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All Fun And Games Until Someone Loses A Franchise; Can’t Spell “Macro” Without CMO
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hasbros And The Have-Nots Companies like Netflix, Roku, Apple, Amazon and Paramount are thirsting for recognizable brands they can build a content universe around. Media franchises provide a solution. Because, apparently, people will settle for only franchises and nothing new, ever again. […]