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AdExchanger
Articles By Staff
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The Super Bowl Is Almost Booked; The Ad Tech Dark Horse Is Godzilla
Hope you weren’t waiting to shop for Super Bowl ads – they’re almost sold out. Plus, Apple might be the ad tech dark horse.
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Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again.
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GARM Out In The Cold; What If Everyone Still Defaults To Google?
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative.
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The New HoldCo Agency Model; Does X’s Lawsuit Alienate Advertisers More?
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again.
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Netflix Brings Its Sky-High Ad Prices Down (A Smidge); X Sues GARM Over Lost Ad Revenue
In today’s newsletter: Netflix drops its ad prices to slightly less outrageous levels; X sues GARM, alleging it led an ad boycott for ideological reasons, not brand safety concerns; and how TV manufacturers have laid the groundwork to take ad dollars from streamers and cable.
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Judge Rules Google Search Is A Monopoly; NVIDIA’s Unreleased AI Scrapes The Web
In today’s newsletter: US rules Google has a monopoly in search, but not search ads; Nvidia’s unreleased AI has been scraping online video from YouTube, Netflix and others; and streaming app Max debuts a new personalized home page.
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DOJ Sues TikTok For Gathering Kids’ Emails; Disney Touts Upfront Results
In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.
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Why Retailers Lock Up Brand-Name Items; Walking Before They Crawl
Pharmacies, groceries and even convenience stores have taken to locking up large swathes of merchandise. Plus, Roblox reported Q2 earnings on Thursday.
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OPINION: Daily News RoundupFor Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
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A Black Box, But Show Me What’s Inside; A Scrape You Can’t Bandage
In today’s newsletter: Google Performance Max enables third-party brand safety measurement for YouTube; gen AI firms roll out new data-scraping bots to replace those blocked by publishers; and RAG deals give publishers more leverage in licensing their content to gen AI.
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Winning Big By Going Small; Platforms Try Outsourcing Ad Sales To Pubs
MiQ is acquiring PathLabs, a platform for independent agencies. Plus, Pinterest and LinkedIn are trying to get included in more media plans.
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Ads For What You Can’t Get At Walmart; Anything Is Possible
In today’s newsletter: To boost its ads biz, Walmart will show in-store ads for non-endemic brands; Hyve Group buys Possible; and the Senate advances KOSA and COPPA 2.0, but the bills face obstacles in the House.
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Why Sponsors Love Niche Sports; Does GAID Need Aid?
With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?
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Pluto Took Bid Duplication To The Moon; Reddit and Google Search Get Monogamous
Media buyers and ad tech companies are accusing Pluto TV of bid duplication. Plus, Reddit is now only accessible via Google Search.
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Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics
In today’s newsletter: Spotify surges on strong Q2; how Gen Z media preferences are transforming the Olympics; and QSR companies ditch subscription services after first-party data gains fail to materialize.
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Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCU
Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content is Reddit’s next revenue diversification play.
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Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation?
Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads.
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Why Threads Does (And Doesn’t) Matter; The Pixel Bullseye
The Threads app is a counterpoint to the argument that scale and reach are what count. Plus, the USPS has been disclosing info on customers.
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Paramount’s DIY Local Pitch; Can’t Spell ‘Bizarro’ Without ‘ROI’
Paramount launched a self-serve ad manager for small and midsize businesses that generates streaming media plans for Paramount+ and Pluto TV.
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Shaken To The Core, Again; Life In The FAST Lane
The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now.
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Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail
Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach Oracle’s soon-to-be-former customers.
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Amazon Joins The AI Chatbot Fray; Google Search Evolves Again
Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.
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Punching Among Sandboxers; Why The Nielsen Inertia Wins
The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies?
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Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube
Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?
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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.
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Will EA Be The New Ad Network?; These Teeth Are Real I Can Prove It
Electronic Arts is done slow-rolling into advertising. Plus, Sensodyne is experimenting with “content credentials” for its digital ads.
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Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.
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Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political
Google is testing a new badge for shopping-related searches on some mobile devices. Plus, should brands have political opinions?
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TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat
Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.
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Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.