David Smith is CEO of Mediasmith, a digital advertising media agency.
The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options.
Our concern remains one of brand protection. There is little in the release that indicates that they are even aware of the issue.
CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.
Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.
With its PubDesk wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.
The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.
Retail media has broken through some critical threshold, and is no longer the straightforward digitalization of shopper marketing budgets.
TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?
You just launched a new campaign across multiple channels, from search to social. Perhaps you’ve gone out on a limb – maybe even against the recommendation of your CEO or board – and included streaming TV in the mix.
