Facebook reported Q2 earnings after business close today, and its ad revenue picture is rosy, especially from a mobile standpoint. Revenue from ads grew 61% year over year to $1.6 billion, of which mobile contributed 41%, or $656 million. That’s a striking increase from Q1, when mobile contributed 30% of total ad revenue. During the quarter […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Everyone Wins It shouldn’t be programmatic versus premium, David Jacobs, SVP publisher sales at AOL Networks, attempts to explain in a column for Ad Age. It’s all about knowing which to use and when. He writes, “For advertisers and publishers alike, a fully integrated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Reviewed Mike Shields listens for criticism about Yahoo’s Right Media Exchange – and finds plenty – in an article on Adweek. He also quotes Media6Degrees COO Andrew Pancer who offers hope, “Yahoo has fantastic inventory, and it makes Right Media a must […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Apples Apple has been busy during the weekend as news broke that they’ve picked up a couple of companies on the “local” front. All Things D reported early on Friday that Toronto-based crowdsourced location data company Locationary is now part of the fold. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Co-op Fetchback’s former CEO, Chad Little, is back for more. Faithful readers know that display-ad retargeter Fetchback was acquired by GSI Commerce in 2010 (for a rumored $40 million or so) — and then GSI was acquired by eBay in 2011. Little moved […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Inventory Flat Growth has slowed for exchange-traded media, according to a report released by Accordant Media, but media quality has increased. “Q2 turned out to be a notable period for (the) programmatic media industry,” said Art Muldoon, Accordant Media’s co-founder and CEO, in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media6Degrees Targets Mobile Media6Degrees made its mobile play yesterday by acquiring Everyscreen Media, according to Ad Age. “All the data we get from Web browsers is about to be doubled or tripled,” said CEO Tom Phillips as he referenced users moving to a multidevice […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Mobile Play With yesterday’s acquisition of Ad-X Tracking in Europe, Criteo CEO JB Rudelle claims his company is “the one-stop display performance partner for both desktop and mobile devices” in spite of the inherent difficulties around targeting the mobile cookie versus targeting the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Collective VentureBeat reported on Friday that Collective, the digital ad platform and services company with a cross-screen pitch, has received a Series C round of financing to the tune of $20 million, led by Cox Media Group. An additional $30 million credit line […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Differently Microsoft has decided to re-organize itself, according to a press release. On ZDnet, Mary Jo Foley breaks down the news: “The new Microsoft is not going to be cleaved cleanly along devices and services lines, as some had thought and heard. The […]
