Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adding The Sell-Side In Europe, marketing services company Publigroupe is going end-to-end as it announced the acquisition of 85% of the shares of sell-side platform Improve Digital. Improve founders Joëlle Frijters, CEO, and Janneke Niessen, CIO, will continue to guide the company as a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook To Report J.P. Morgan analyst Doug Anmuth has questions for Facebook ahead of the company’s Q3 2012 earnings release later today. Among his Qs: “Can Ad Revenue Re-Accelerate? What Will the Sponsored Stories and Mobile Run-Rate Be? How Will Web Marketplace Ad Revenue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Returns To Tech Have time for today’s Yahoo! earnings call at 5p ET today? If you’re an ad technology aficionado, you may want to tune in. Reuters says that Yahoo CEO Marissa Mayer will declare that her company is back to being tech-focused. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Paparo Departs AppNexus What’s up with AppNexus? Business Insider’s Nicholas Carlson offers one answer, describing a mixed bag of recent events at the company, the freshest of which is the exit of product guy Ari Paparo. AppNexus continues to grow, with a headcount numbering […]
Compared to the U.S., Japan’s programmatic buying space is in its infancy. But to Rocket Fuel, this is the perfect time to stake a claim for its demand-side platform in that country, as the ad tech firm has been working on building a bigger global presence this year. But instead of just opening up its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdSense Alternatives Google has long banked on small- to medium-sized businesses to boost revenues through AdWords and AdSense offerings. But the search giant can no longer take those dollars for granted, as the NYT’s Darren Dahl reports that small businesses are looking for alternatives. […]
On yesterday’s Omnicom Q3 earnings call with CEO John Wren and CFO Randall J. Weisenburger, the ad agency’s digital media and analytics efforts through Annalect were highlighted…. -and that’s news in itself as trading desk-related business has rarely, if ever, made an appearance on a holding company earnings call. A trend to watch for the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Barrett To Depart Yahoo The news that Yahoo Chief Revenue Officer Michael Barrett would be leaving the company has been hinted at since Ross Levinsohn departed in July as acting CEO and head of North American sales. Although no official word about the exiting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tablet Ad Network The shortcomings of mobile targeting continues to provide opportunities for the growth of ad networks. Mojiva announced yesterday that it has effectively re-branded the tablet audience of its ad network as another new ad network called Mojiva Tab. (Marketing, baby!) The […]
Berlin-based Sociomantic Labs hit the U.S. in a big way last month with the hire of Jason Kelly, Admeld’s former chief revenue officer, as its new CEO (AdExchanger story). The company positions itself as a “performance DSP” with an e-commerce focus, competing with the likes of Criteo and traditional demand side platforms. It has global […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moat Sues ComScore On PandoDaily, Erin Griffith reports on a counter suit by analytics firm Moat against comScore after comScore had sued Moat in July. Griffith writes, “Moat has also accused comScore of fraud. ComScore promoted a ‘viewable impression’ standardized form of measurement widely […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB: Another Historic Rise The first half of 2012 presented yet another record-breaking period for online ad spending, says the Interactive Advertising Bureau, as marketers lavished $17 billion on the web between January and the end of June. Things looked pretty good during Q2 […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. Everyone in the digital marketing industry thinks buy vs sell side. Vendors are either helping buyers reach better inventory at […]
Ari Bluman was an important figure in the evolution of 24/7 Media, and later after its sale to WPP, in the formation of the holding company’s aggressive ad technology strategy. He recently left 24/7 Media to join WPP’s GroupM as Chief Digital Investment Officer, a newly created role. AdExchanger spoke with him about the new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Mobile Ad Rocket Mobile ad spend is hitting warp speed in the UK as a new report reveals triple digit growth. The Guardian reports, “Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google’s app stores […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Off The Rails? Is the Digital Advertising Alliance the industry coalition that kicked the hornets nest? With new guidance exempting members from honoring “Do Not Track” in IE10 (AdExchanger story), the DAA has inflamed privacy advocates — to put it mildly. “DAA is […]
The impasse between industry and privacy advocates over Do-Not-Track browser settings has officially devolved into a game of chicken. This morning the Digital Advertising Alliance (DAA) industry coalition that governs the self-regulatory process issued guidance for members, saying it will not require them to honor DNT signals “fixed by the browser manufacturers.” The move is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G’s Mobile Ad ‘Secret’ Procter & Gamble’s deodorant brand, Secret, is running mobile ads on teen publishing site The Chic Fashionista that look to combine “engaging” marketing elements with Facebook and Twitter content that promote an anti-bullying message. The campaign, dubbed “Mean Stinks,” uses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Where’s Tumblr’s Ad Net? Amid all the big conferences and big parties associated with New York’s annual Advertising Week, there’s the big complaints about big frustrations. Among the many cavils catalogued by Adweek’s Mike Shields is the impatience with Tumblr’s still-emerging marketing offerings. “This […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Billion Social Creatures Facebook’s billion-user milestone is no less remarkable for having been long expected. But it may have overshadowed an even more amazing stat: The company now reaches 600 million users on mobile alone. Despite growth in mobile Sponsored Stories, Facebook is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Surveying The Twitter Twitter announced yesterday that, with the help of Nielsen, it would let brands survey Twitter users regarding promoted tweet campaigns. Twitter VP of Brand Strategy Joel Lunenfeld discusses the implementation in a Twitter Ads blog post, “This is a native experience […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scaling Native Adweek’s Charlie Warzel talks to a selection of digital-ad-erati in a piece about the evolution of ad units and – buzz phrase of the moment – native advertising. The IAB’s Peter Minnium chimes in, “These niche companies [like Appssavvy] hit a core […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Speed of RTB RTB is still going supernova. In Q3 Accordant Media saw 88 percent growth in real-time bidded inventory year-over-year. CPMs are up 2%, and U.S. remains on top with 47% of global RTB. That said, France, Brazil, Italy, and Mexico are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook, Ads & Privacy In response to recent negative reaction to its advertising plans such as Facebook Exchange and its deal with DataLogix, Facebook goes on the explanation offensive, or defensive as the case may be, in a Sunday post. Here’s a selection: “When […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Currency Brand campaign-focused ad industry professionals have been complaining about clickthroughs as a lousy metric for premium marketing. Engagement is the buzzword, but how to measure it in a way everyone agrees is has been the problematic response. Peter Naylor, EVP, Digital Media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Looking For ‘Acqui-hires’ Yahoo’s “Marissa Mayer era” is starting to take shape with a series of small moves that are designed to change the culture at the portal. For example, Blackberries are out, iPhones are in. The “biggest” change is yet to come, as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Windfall Retargeting specialist Criteo has been working on its expansion plans lately and has its eye on building up its presence. The company has raised a whopping $38 million (30 million euros) fourth round funding from its recent partner Yahoo Japan. The large […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads Meet POS It’s another ‘holy grail’ moment for digital ads — this one involving a pairing between Facebook and loyalty card tracker Datalogix that could help marketers follow the cookie crumbs from offline sales back to online ad views. The Financial Times […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Ad Tech Aspirations On AllThingsD, Kara Swisher says that results from past acquisitions are not stopping Yahoo! from potentially going into ad tech acquistion-mode. She writes, “It’s water under the bridge, apparently, since the group has been making the rounds, helped by Yahoo’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Ads ‘Common Mistakes’ If marketers are complaining that Facebook’s ad offer ings don’t work, it’s probably because they don’t fully understand how to use them. That’s the nutshell from a presentation by Facebook’s Gokul Rajaram, Product Director Ads, at AdExchanger’s Human Centered Automation […]
