Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Conflict Of Interest? It’s not an agency trading desk story, but agency-vendor conflict of interest is the theme of a Digiday article. Tremor’s S-1 outlines that Publicis Starcom Mediavest Group (SMG) exec Laura Desmond received $300k in 2012 share options as a member of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Exchange In Ad Age, Tim Peterson reports Twitter’s rumored ad exchange may be imminent. Anonymous sources tell him that “the micro-blogging platform is planning to erect an exchange similar to FBX that would let brands retarget people who visit their sites with ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. D11: Meeker’s Ad Spend Trends Mary Meeker, formerly a Morgan Stanley analyst and now at VC firm Kleiner Perkins, released her latest “Internet Trends” snapshot of the online ecosystem at the All Things D D11 conference. Given time spent on the Internet, whether through […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter CRM Matching AdExchanger’s Twitter ad strategy prognostications may be true. Twitter is rumored to be releasing a customer matching tool similar to Facebook’s Custom Audiences product, which will allow advertisers to target their customers on the site. Although there is no official word […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo & Video Ads At All Things D, Kara Swisher taps her Yahoo sources and finds that the company is hot on the trail of Hulu with a $600-800 million bid for the video site. This syncs with previous rumors reported by Bloomberg. Swisher […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Probes Google Display Biz The Federal Trade Commission is prepping a new antitrust probe into Google’s display ad dominance, just four months after ending its last investigation of the company (which found no wrongdoing). Bloomberg sources say, “FTC investigators are examining whether Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Out-Of-Home Signs on sticks – can you buy them programmatically? Xaxis thinks so. The WPP trading desk is adding out-of-home buys courtesy of sister company Spafax and its geo-based audience segments (with Vistar Media’s help – Digiday). The venues: “taxis, shopping malls, doctor’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Elementary, My Dear Watson From yesterday’s Smarter Commerce Global Summit in Nashville, Tennessee, supercomputer “Watson” is apparently coming to marketing in a much bigger way. An IBM release offers, “Watson will serve as an assistant in helping line of business leaders from CMOs, customer […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Open Sourcing RTB Google is offering its RTB technology in a roll-your-own format. Developers can access the company’s customizable toolkit for real-time bidding applications using tech from DoubleClick and Google Cloud Platform. A Google developer blog post says, “With Open Bidder buyers can significantly […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Yahoo Youth Movement? Perhaps a chance to capture a younger audience, Yahoo is buying blogging platform Tumblr. The WSJ says the $1.1 billion deal is done (subscription) and so does the NY Times. All Things D broke the story late last week and referenced […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New AdMob Google unveiled a rebuild of AdMob at its I/O conference today. The changes, which incorporate tech from AdSense, are all about optimizing conversion for advertisers and boosting yield for app developers. There are some bells and whistles here too, such as better […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. The Trading Desk Evolution Companies like Interpublic’s Campbell-Mithun are cutting out what they see as middlemen – agency trading desks – and building their own digital trading operations, reports Ad Age’s Alexandra Bruell. Bringing the trading desks in-house is “about an evolution from a […]
Five years into the exchange-buying trend, attention tends to focus on what’s broken in agency/network relationships. Black-box algorithms, opaque margins, impression fraud, and a tendency to overpromise and underdeliver have damaged trust in digital ads and the platforms that traffic them. So the story goes. But for many agencies, these concerns are outweighed by the […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adrian Tompsett, Vice President of Business Development at DataXu. It’s been a busy couple of months for the emerging viewability metric. Here’s a small sample of headlines: Ford is testing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extending GRPs To Mobile In their TV “Upfront” presentation yesterday, Nielsen announced that it is extending its Online Campaign Ratings product to mobile apps. “What’s that mean?” you ask: “ABC will be able to measure audience demographics and understand the reach and frequency of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic ‘Tipping Point’ Even the most optimistic acknowledge that TV dollars are beginning to make a more pronounced shift to digital. As the FT’s Emily Steel notes, a wider adoption of programmatic ad sales methods is taking place, impacting the traditional face-to-face negotiations between […]
Three years ago, AdExchanger covered FastPay, a startup offering credit lines to digital media companies. Since then, FastPay has raised about $35 million in credit and equity itself, expanded its clientele, and is about to launch a new product. FastPay steps in when an ad network owes money to a publisher but hasn’t yet been […]
Here’s today’s AdExchanger.com news roundup… Want it by email? Sign-up here. Ecommerce Hits $50 Billion Measurement and analytics firm comScore says that digital commerce transactions crossed the $50 billion threshold in Q1. The company adds in the press release that its “new m-commerce spending estimates revealed that Apparel & Accessories was the highest grossing mobile […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Begins Paywall Strategy Google’s YouTube made it official yesterday: subscriptions are on the way for select channels. YouTube’s “Team” writes on the company blog, “Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Reports Marin Software reported its first, public-company quarterly financials yesterday. On the earnings call, Marin said it is seeing “acceleration” in biz in Europe. Spend under management is also showing “double-digit growth,” meaning at the very least that digital continues to grow. Read […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Less Data Collection Major publishers are reigning in data collection, according to Krux’s annual cross-industry study on the topic. After a major leap in direct collection in 2012, the practice is now on the downswing, a trend Krux chalks up to more caution on […]
The Tracking Protection Working Group is meeting this week in Sunnyvale, Calif. in its latest attempt to create a tech spec for the Do Not Track browser feature. Progress has been excruciatingly slow for the group, which operates under the aegis of the World Wide Web Consortium (W3C). Disparate interests have been unable to agree on even […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Back eBay is back in the data game, more than two years after ending its agreements with third-party data licensing companies. Brands can now access shopper data from eBay in order to segment audiences and target ads when not on eBay, similar to […]
Here’s today’s AdExchanger.com news roundup…Want it by email? Sign-up here. Cookie Stuffing Business Insider’s Jim Edwards covers alleged affiliate marketing fraud uncovered by the FBI, centering around the use of cookies and “harmless” publisher widgets. Edwards writes, “According to the FBI, both widgets engaged in ‘cookie stuffing.’ Anyone who clicked on them received a tracking […]
In a new update to its US ad forecast, Magna has slightly boosted its overall US ad forecast for this year and next, thanks to rising consumer confidence and other signs of life in the US economy. However, digital is the only media channel expected to see notable growth in 2013 (+11.5% in total interactive […]
With HookLogic’s purview in the ecommerce media arena, one might not think that former Yahoo CRO and AdMeld CEO Michael Barrett would be a logical fit for the company’s board, which was announced last month. But according to HookLogic CEO Jonathan Opdyke, the fit was “natural,” given Opdyke’s own thoughts on the future of exchanges, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Insta-Branding As Facebook’s mobile advertising dollars soar, it’s time to get to back to work on building up revenue generation at its photo app Instagram. Last December, the app had to walk back plans suggesting the possible use of member photos in ads, but […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Subsidizing Piracy Piracy sites capture $6.8 million in wasted ad spend each month, DoubleVerify estimates in a new report. The verification vendor tracked 1,000 campaigns across 1,200 websites and found 3% of all “Network/RTB-purchased” impressions fell to the Jolly Roger. Download (pay with some […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hidden Ads Botnets get all the glory when it comes to ad fraud, but there’s plenty of malfeasance to go around. Consider “ad hiding,” where ad traders load many ads (most of them unviewable) into a single ad slot – sometimes on premium sites […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic, Indoors And Out Automation isn’t just for websites anymore. The WSJ’s Suzanne Vranica focuses on how programmatic tools are being used for radio and out-of-home buying, which are among the oldest traditional media formats. “We are always looking for ways to make it […]
