CraveOnline’s resdesign comes amid Evolve Media‘s buying spree, as the publication network tries to build itself up to rival BuzzFeed or Vox. (Its five purchases in the past 16 months include pet-focused Dogtime Media, beauty site Total Beauty, AfterEllen.com and ad network Martini Media.)
Schiller said Evolve is on track to earn $100 million in revenue this year, despite having taken no investor money – unlike BuzzFeed, which earned a similar amount in 2014.
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