Home Ad Exchange News Ad Network Security Issues; IPG’s Arun Kumar On Addressable TV

Ad Network Security Issues; IPG’s Arun Kumar On Addressable TV


malwarestrikesagainHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Ads, Exploited

A malvertising attack on Yahoo has resurfaced the debate on ad network security. Though Yahoo says initial reports were “grossly misrepresented,” the attack proves how simple it is for fraudsters to game the system. In this case, a security flaw in Flash let malicious software run on a visitor’s computer, providing fake page views that were sold on an open exchange. Ad Age interviewed Jerome Segura, the Malwarebytes security researcher who uncovered the breach, who says that the speed and real-time nature of malware attacks mean the industry needs to move past “patching” and into preemptive anti-virus software. Read more.

Bright Horizons

Speaking to Beet.TV, Arun Kumar, global president of IPG’s trading desk Cadreon, spelled out IPG’s position and seemed to take a jab at a certain WPP-owned trading desk. As a group, “We do not buy inventory, and we do not resell it,” Kumar said. “We are not media companies that are sitting within an agency holding group.” Shifting the conversation to advanced TV, Kumar said that once unlocked, addressable TV will be hard to beat. “If I were a pure digital player, I would look at this as a threat,” he said. “If TV stations are able to bring in the level of targeting that traditionally Google and Facebook offer, can you imagine the possibilities for them and how much spend they can unlock?” More.


Fastly unveiled a $75 million round of funding led by Iconiq Capital, bringing its total funding to $130 million. Fastly bills itself as a real-time content delivery network (CDN) and works with clients like Business Insider, Conde Nast, iHeartMedia, Twitter and Vimeo. According to CEO Artur Bergman, “The lack of innovation by traditional CDNs has frustrated many of our customers by holding back their ability to create faster, secure and highly personalized user experiences.” Read the release.


Facebook added chat features for businesses on Wednesday that let them communicate directly with users through ads. The messaging capabilities are tailored to local awareness campaigns, and a business on the receiving end of a message can see which ads sparked a conversation. “Messaging has become a preferred communication channel for people, and now people and businesses on Facebook can start real-time conversations with each other in more ways,” Facebook wrote in a blog post. Read more.

You’re Hired!

But Wait, There’s More!

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.