Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Native As native advertising and programmatic buying and selling gain ground online, Publicis’ VivaKi continues to make noise that native and programmatic are important product offerings. VivaKi is teaming up with Nativo and TripleLift for its latest offering, Audience On Demand Native, says […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Invests In Ads IBM says it’s investing $100 million into, wait for it, services! According to The Wall Street Journal, a new division called IBM Interactive Experience will lead the charge and “pulls together IBM’s digital marketing agency and its other marketing-related businesses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yield Times In a short feature article, The NY Times covers its own latest subscription offerings as well as native advertising initiatives (“branded content”) in mobile. Times executives continue to spin the “yield” dials. The NYT’s Denise Warren says that “the pricing for the […]
Social data analytics platform 4C released a study, commissioned by Facebook, ranking television show and genre popularity among consumers of various product categories. The research was the result of the company’s data science team combing Facebook for publicly available user behavior data. While some results were unsurprising — the strongest link for alcohol brand audiences […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Meets The Street The WSJ profiles MediaCrossing and its Wall Street pedigree as the ad business starts to echo financial markets. The WSJ’s William Launder discusses what’s behind the trend: “Though in its infancy, … ‘programmatic buying’ of ads is changing the industry. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Demandbase Banks $15M Cloud-based marketing platform Demandbase closed a $15 million round of equity financing from Greenspring Associates to help B2B marketers serve ads. Enterprise digital marketing competitors have been vying for the same territory, such as the deal Oracle struck with partner Bizo […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Replacing The Cookie Facebook ad product marketer Brian Boland delivers on op-ed in Ad Age that suggests Facebook is on the verge of its own substitute for cookies. He writes, “Until the industry adopts a universal standard by which to measure people, it’s our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OpenRTB Revised Guided by DataXu CTO Bill Simmons and Rubicon Project’s Neal Richter, and sponsored by the IAB, the new OpenRTB spec is in the wild (pdf). Simmons writes on the DataXu blog, “When OpenRTB was first announced in November 2010, programmatic advertising had […]
Facebook and Google have emerged as the front-runners in the race to capture mobile ad dollars, with Google leading the charge. Facebook’s efforts to extend its mobile reach and rapid growth has made it a strong contender for first place, but can the behemoth social network overtake Google’s hold on mobile advertising? It is difficult […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Cloud Google has its own take on cloud computing, and the Google Ads Developer blog announces, “Starting [yesterday], Ad Exchange users hosting on Google Compute Engine will always receive 100 milliseconds for bid request processing and free network transit from Google Cloud Platform […]
