Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media = Infrastructure In a think piece on Amazon’s Twitch acquisition, NYT media columnist David Carr writes, “Gaming is a bandwidth hog, and Twitch is able to host multiplayer games, large events and commentary because the company invested in at least 15 data centers jammed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying For Display IPONWEB gobbled up Adternity, a company specializing in workflow implementation and ad-serving solutions. The vision, according to IPONWEB CEO Boris Mouzykantskii, is to integrate IPONWEB’s media-trading technology with Adternity’s front-end capabilities and deepen the company’s presence in the German marketplace and abroad. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quizzing Ramaswamy Ever since Google’s former ad boss, Susan Wojcicki, took the reins at YouTube, Sridhar Ramaswamy has been running the company’s sprawling ad strategy. He shares some thoughts on display, video and mobile in a truncated chat with Ad Age. Addressing native, he […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Signal Facebook now lets advertisers target mobile users in high-growth countries based on the strength of their network connection. “Targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections, means ads […]
The advertising research sector saw a bit of consolidation Tuesday, as WPP Group’s Millward Brown revealed it would acquire InsightExpress. Both companies are known for survey-based approaches to advertising campaign measurement. Speaking with AdExchanger, Millward Brown President Stephen DiMarco said there’s a natural fit between these companies’ traditional panel-based approaches and the rise of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Media Revs WPP Group’s revenues rose 2.7% to reach $9 billion in the second quarter as the holding company acquired research firm InsightExpress. Read the earnings release. In an investor note, Pivotal Research analyst Brian Wieser notes WPP’s gross revenues this year are […]
When Live Nation Entertainment appointed Xaxis alum Mike Finnegan as its first ever VP of programmatic and product innovation – a role he assumed Monday – it did so with the intention of using its first-party data to build bespoke audiences for advertisers. Formed in 2010 when events promoter Live Nation merged with ticket sales […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook ID Facebook is understood to be building a cross-device user ID solution that would be baked into its rebuilt Atlas ad server and provide a replacement for the beleaguered cookie. The Information has some details, gleaned from three unnamed sources. “Facebook has been […]
While music streaming giant Spotify has the capabilities and the insights to offer marketers granular audience segmenting and hyperlocal targeting, its focus on user experience supersedes the development of advertising products, said Gary Liu, head of Spotify Labs. The user experience is “definitely a primary focus if not the primary focus for our ad platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Extending Amazon’s Data As part of a test, Amazon has been placing display ads on some affiliate sites and paying on an impression (not conversion) basis. Blogger David Zatz takes the feature for a test drive and is pleasantly surprised despite minor bugs. “Amazon […]
