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  • Amid Rebate Debate, Marketers And Agencies Seek Common Ground

    Agencies and clients might have their disagreements, but the relationship isn’t as bad as it’s sometimes depicted in the press – at least according to an Association of National Advertisers (ANA) survey of 126 members and 105 agencies showing that by and large there’s a lot of trust between the two and relationships are strong. […]

  • Mobile Tracking Firm Nomi Gets FTC Attention; P&G Pruning Agency Budget

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nomi’s Opt-Out Settlement The FTC’s investigation into little-known mobile tracking firm Nomi for its 2013 practices could drag beacons and other mobile listening tech onto the hot seat. The FTC claims Nomi misled consumers by claiming mobile users had the option to opt out […]

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  • Amazon’s Q1 Sheds (More) Light On Ad Revenues

    For the first time, Amazon extracted its lucrative Amazon Web Services (AWS) business from its “Other” category, which traditionally included co-branded credit cards and advertising services. When coupled with AWS, the category came in at about $1 billion each quarter. As it turns out, Amazon’s North American ads business brought in $187 million in Q1, a 22% […]

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  • Digital Ad Spend Keeps Climbing; Kraft Looks Forward To Addressability

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Spend Inches Closer To TV The IAB released its Internet ad revenue report on Wednesday, revealing that digital ad spend grew 16% YoY in 2014 to total $49.5 billion. Compare that to broadcast and cable TV spend, which totaled $65.7 billion combined last […]

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  • Google's New Mobile Focused Algorithm; Adblock Plus Legal In Germany

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Flexes Its Algorithm On Tuesday, Google updated its algorithm to incorporate a site’s “mobile-friendliness” into search result prominence. “This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” Google explained in a February […]

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  • Yahoo’s Q1: Mobile Revenue Surges, But CEO Mayer Cites 'Increased Pressure' From Programmatic

    Although Yahoo continues to plow ahead on mobile, the company’s Q1 2015 disappointed. Yahoo’s revenue clocked in at $1.04 billion, missing analysts’ estimate of $1.06 billion. During the company’s investor call with analysts, CEO Marissa Mayer suggested programmatic has lowered the prices that Yahoo can command for its inventory. “We see a lot of advertising […]

  • Snapchat Audience In Demand; Facebook Wants More Video

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat Advertisers Demand Granularity Advertisers are clamoring for more info on Snapchat’s audience, according to a report in The Information. Today, Snapchat provides estimates on how many people engage with its “Live Story” videos. (CEO Evan Spiegel recently tweeted that a Coachella Live Story […]

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  • How Can Programmatic Inspire Audiences?

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Denise Colella, CEO at Maxifier. Programmatic ad tech has made the advertising process easier, faster and more efficient, but it cannot drive great advertising strategy alone. Insights gleaned from a […]

  • LiveRail Opens Up; EU Troubles Continue For Big Publishers

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail On The Ecosystem In a Friday Q&A with Business Insider, LiveRail’s international chief, Yoan Arnstein, opens up about Facebook’s push into native and the recently filed patent that suggests Facebook is working on a content exchange. “Publishers are really excited about the world […]

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  • Rubicon Project And xAd Team Up; Tumblr Offers New Ad Product

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hitting A Mobile Target Rubicon Project and xAd are combining their capabilities to bring scale and precision to programmatic mobile advertising. xAd claims it “verifies location data signals for accuracy and validates the physical location of the signal,” within 80 milliseconds. Dan Hight, xAd’s […]

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