Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lévy Bursts Writing for The Drum, Publicis Groupe chief Maurice Lévy pens a consumer-first think piece on data mining. “The consumer could rightfully ask ‘it’s my information, why should anyone else make money out of it?’ and claim for a share of the associated […]
Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist anymore, the happy woman with the billowing sheet,” said Erika Lamoreaux, associate director of digital media at The Clorox Company, speaking at the […]
Google’s longtime display ad honcho Neal Mohan made headlines last week when Re/code’s Kara Swisher reported, and AdExchanger repeated, that he might soon leave the company to take a plum job running product at Dropbox. Not so, it turns out. On Monday, a Google rep confirmed to AdExchanger that Mohan will stay on at Google’s DoubleClick division […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Liberté, Égalité, Right To Be Forgotten Regulations from the EU aimed at US tech firms are at an all-time high, and tensions heightened Friday when France’s data protection regulator ordered Google to apply Europe’s right to be forgotten globally. “For delisting to be effective, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas In The Hot Seat Ad Age has obtained a contract template from two anonymous ad tech vendors who say they received the document from Havas Media US during deal negotiations. According to the sources, the contract mandates fees due to a Havas entity […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Longer Emerging Markets In a look at Facebook’s international ambitions, Reuters reports that Europe is the company’s slowest-growing market, while Asia is its fastest-growing. Facebook is building products specifically for Asian markets, including India, and sees the expanding of regional advertisers to Western […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Chairman: Digital Drives Agency Reviews Speaking at WPP’s annual shareholder meeting, the ad giant’s chairman said the shift to digital is driving the agency review trend. Philip Lader’s exact words were that the reviews are due to clients’ desires to “optimize their media spending […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Can You Hear Me Now? As Facebook ramps up its video ad efforts, marketers are learning how to develop content for the platform on the fly. But they have only a few seconds of soundless video with which to seize consumer attention. The WSJ […]
A year before the Media Rating Council (MRC) released its baseline definition of video ad viewability (at least 50% in-view for two consecutive seconds), a group of video vendors and agencies had formed their own initiative dubbed Open Video View (OpenVV). Founding consortium member TubeMogul, along with Innovid, BrightRoll, SpotXchange and LiveRail, developed standards in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon’s Bot Involvement Some fraudsters are using Amazon’s cloud to create and drive bot traffic across the web. As Jack Marshall reports for The Wall Street Journal, Fraudlogix uncovered the malware by measuring 2 billion ad impressions delivered to 64 million IP addresses in […]
