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»The Clorox Company

How Clorox Brought Its Brand Back To Life On Digital

When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double its market share in the cleaning category in just a few months. But a heavy focus on bottom-funnel, promotional ads caused its brand to deteriorate, said Eric Reynolds, CMO of Clorox at the ANA Masters… Continue reading »
by Alison Weissbrot // October 9th, 2017 //
»
As Brands Get More Comfortable With Beacons, Best Practices Begin To Emerge

The same rules in life apply to beacon advertising programs: Don’t be annoying or people are going to leave the party. “You’d just delete the app if you got seven push notifications in one place,” said Rachel Pasqua, practice lead for mobile and emerging technology at MEC Global, North America. “We’re speaking as an agent… Continue reading »
by Allison Schiff // October 21st, 2015 //
»
Clorox Taps Fresh Insights To Inform Its Digital Content

Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle breeze blows. “We recognize that this woman doesn’t exist anymore, the happy woman with the billowing sheet,” said Erika Lamoreaux, associate director of digital media at The Clorox Company, speaking at the… Continue reading »
by Allison Schiff // June 15th, 2015 //
»
 

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