Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Vs. Viewability? A study by ad verifier Meetrics suggests that programmatic buying is exacerbating the viewability problem. The research found Germany and France have higher viewability rates than the UK or US, where programmatic has been adopted more rapidly. In the UK, 45% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Antitrust Allegations Google’s headaches abroad just intensified. Several rivals of the tech giant, including OpenX and AppNexus, have asked regulators in Brussels to investigate Google’s dominance of the ad tech market. The Financial Times reports that representatives from Google’s competitors have visited the European […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Scouts Social Data In a holding companywide deal, WPP’s GroupM synched up with Networked Insights, a Chicago-based social listening firm that mines more than 560 million social media posts per day. The goal is to tap into data about what consumers share on […]
Open auctions generated 70% of total programmatic revenue in the US last year, according to the Interactive Advertising Bureau’s (IAB) first-ever Programmatic Revenue Report. Programmatic display advertising totaled $10.1 billion last year, the study found, and made up 20% of 2014’s $49.5 billion total Internet ad revenues. The report, prepared in partnership with PricewaterhouseCoopers US […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First-Party Data On Instagram In an interview with eMarketer, Instagram exec Jim Squires talks up the opportunity around Facebook’s targeting data. Today advertisers on Instagram can only access gender, age and location data. Squires said Instagram “will be introducing new targeting functionality that will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL On Parade AOL Platforms CTO Seth Demsey opens up to Business Insider on the Verizon-AOL merger, and claims the value’s in registered and verified data. “We are an ads company, we already have some of that,” he said. “You can imagine what that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM’s Clark On Reviews And Rebates Speaking to The Drum, GroupM North America chief Kelly Clark shares his two cents on the watershed number of media accounts in review. “A lot of the reviews that are taking place are agency/client relationships that have existed […]
Google’s recent push to prioritize mobile-friendly sites in organic search results is straining the advertising ecosystem, according to Adobe Digital Index’s Q2 2015 Digital Advertising and Social Intelligence report, released Wednesday. The Adobe Digital Index for Q2 2015 noted a 10% decrease in organic traffic on Google among sites that weren’t optimized for mobile. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will license content from the media company for its upcoming mobile video service. Vice will channel new and existing content from its digital channels to Verizon’s service, which is expected to launch this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Slipping Screen Is upfront ad selling on the way out? Hard to say, but it’s not as lucrative as it used to be, and there is a general sense of doom and gloom among TV broadcasters as ratings decline and audiences find other […]
