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Comic: It's Coming For You

Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen

Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”




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Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. 

AI product suggestion, Artificial intelligence recommending products to ecommerce customers. AI driven eCommerce platform - vector illustration with icons

AdMarketplace Is Piloting Performance Ads In AI Chat

As AI chat starts to double as a shopping channel, the race is on to build an ad model that doesn’t undermine user trust.

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Comic: Domino Effect

Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.

ChatGPT Ads Have Begun Showing Up For Logged-Out Users

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

Amazon Faces An Easy Boycott But An Existential Question

The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.

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Ready, Set, Upfront

Amazon is gearing up for its third-ever upfront event next month in New York City – and programmatic is at the center of its pitch. “We’re encouraging brands and agencies to consolidate into the Amazon DSP to drive better outcomes,” says Sarah Iooss, head of agency partnerships at Amazon Ads.

The Big Story

Programmatic Peacekeeping

Programmatic tensions peaked last fall as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness now leads a new group aimed at fostering dialogue and reducing conflict in the space.