This Professional Social Network Just Launched A Newsletter Platform – And Yes, There’s An Ad Network
Workweek, a social networking platform for industry professionals, launched a newsletter platform powered by its proprietary ad network.
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EDITOR’S CHOICE
The Great Meta Migration
Meta alumni are on the move – and they’re bringing the world’s most successful ad playbook with them to the next generation of would-be ad platform greats, with OpenAI at the top of the list.
Guest Column
Popular
Must Read
The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era
OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.
After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First
Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.
Micro1 Wants Human Domain Experts To Profit From AI And LLMs
Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.
How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)
How long does it take you to decide what to watch after you turn your TV on?
Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August
Writers
Podcasts
AdExchanger Talks
Programmatic Gets An Agentic Brain
Agentic AI just ran a CTV campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a lot less waste. Butler/Till’s Scott Ensign explains what that means for the future of programmatic.
The Big Story
Bridging The World Of TV And Ad Tech
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.