CTV Buyers Are Getting The Show-Level Performance Optimization They’ve Always Wanted
A collaboration between InterMedia Advertising, Peer39 and Pontiac Intelligence provided show-level cost-per-acquisition data for 94% of CTV ad impressions.
Latest
As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
By AdExchanger Content StudioSPONSORED
Guest Column
Margarita Savytska
AI Agents Are Making Marketing Decisions On Data No One Has Checked In Years
Popular
Must Read
Why Media Mergers And Spin-Offs Don’t Always Keep Their Promises
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with.
How This Disaster Relief Nonprofit Tapped First-Party Data To Reach Donors Year-Round
Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.
Why Major UK Publishers Are Finally Joining Forces To Curate Ad Inventory
Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.
Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back
The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.
How AI Can Enhance Content Without Generating It
As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.
How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven
Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.
Writers
Podcasts
AdExchanger Talks
Reddit is now one of the main data sources feeding LLMs and AI search. In this episode, recorded live in Cannes, COO Jen Wong talks data licensing deals, how people use Reddit to validate what they’re about to buy and what it takes to stop bad actors from gaming its forums to sway AI results.
The Big Story
2026 Cannes Lions: Authenticity In The Age of AI
Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.