Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. Terms of the deal were not disclosed. Grapeshot will join the Oracle Data Cloud, where it will be combined with Moat to strengthen the company’s brand safety service. The company initially focused […]
Although a handful of advertisers have suspended their Facebook campaigns in the wake of the platform’s ongoing data scandal, most are staying the course. “Both advertisers and developers are very understanding about having some features removed that they were using,” said Mark Rabkin, Facebook’s VP of ads and business platform, who took the reins from […]
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans and diehards. But just a few years ago, the WSL – at the time called the Association for Surfing Professionals – lacked a cohesive marketing strategy, and campaigns for different surf events were heavily siloed. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director and chief revenue officer at AppLift. In last-touch and last-view attribution models, the ad that is clicked or viewed last gets all the credit for a […]
While some ad tech and data companies are shuttering their EU operations in light of the upcoming GDPR, others are investing in new but unproven technologies like blockchain to preserve their data-centric business models. When GDPR takes effect in about one month, companies with personal data will need to gain explicit consent from EU citizens […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Other Giant Google deserves some of the flack that Facebook is almost exclusively catching in the wake of its Cambridge Analytica scandal, writes Christopher Mims for The Wall Street Journal. Mims argues that Google has lax standards for merging data between its various […]
The Alphabet revenue train is full steam ahead, as the company reported more than $31 billion in revenues in the first quarter of 2018, a 26% jump from the same period last year, the company announced in its earnings report Monday. Programmatic and the core search business were the biggest driver of that growth, rising […]
ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital media agency 360i. He will start May 30. Wiener has served on comScore’s board of directors since co-founder Gian Fulgoni exited last November. The embattled measurement company has its work cut out. ComScore was delisted by the […]
Viacom on Monday formed a multi-year agreement with Comcast’s advanced ads business, FreeWheel, to expand its use of the tech platform. Previously, Viacom used FreeWheel to power digital ad decisioning, but now, it will also use FreeWheel’s operating system to manage yield and grow revenue across live TV, set-top box and video-on-demand inventory. In addition, […]
The IAB Tech Lab, the research and development arm affiliated with the trade group, has acquired the nonprofit online identity consortium DigiTrust. Terms of the deal are unknown, though a key feature is the acqui-hire of Jordan Mitchell, DigiTrust’s founder and CEO, as the Tech Lab’s senior VP of members and operations. The Tech Lab […]
