Peter Kafka reports that Invite Media has been bought by Google for a rumored $70 million. Read it. Two DSPs (Fetchback by GSI Commerce and Invite Media) bought in two days! AdExchanger.com retrospective (from February 2010): “Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? – Nat Turner, Invite Media’”
AdExchanger.com spoke to Kurt Unkel, SVP of Publicis’ VivaKi Nerve Center, about recent events at the company as well as the integration of Razorfish and Atom Systems, Razorfish’s media trading unit. AdExchanger.com: What’s the difference between Vivaki, the VivaKi Nerve Center, and Audience On Demand? KU: Vivaki is the strategic entity created by Publicis Groupe […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. Magic (illusion), the art of appearing to perform supernatural feats using sleight of hand or other methods. Building […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Madness In NYC There are a ton of ad industry events in New York City next week! It would appear that part of the impetus for all the meetings, conferences and falderol is Internet Week New York. But, this is much busier […]
M&A – yessss. VC hearts from ad technology have skipped a beat with excitement. And, why wouldn’t an e-commerce marketer purchase a DSP or retargeting machine? Or was this an exit before Google flattens everyone in the retargeting space? Yesterday, CEO Chris Saridakis (formerly of PointRoll) of GSI’s Marketing Services division pulled the trigger and […]
Each day this week, AdExchanger.com will publish the thoughts of executives representing a cross-section of the digital advertising ecosystem in response to the following question: “Now that data and media are de-coupling, is it appropriate for a data company be selling media, too?” In other words, is there a conflict of interest? Click “read more” […]
David Soloff, CEO of Metamarkets, shares details of his company’s first round of financing as well as positioning for the company as it prepares for its next steps. AdExchanger.com: Can you share a bit of background on you? And, where did the genesis of the idea come from for Metamarkets? DS: My cofounder Mike Driscoll […]
“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It was inevitable. Facebook announces a new platform and the emails start flooding in. “Do I like ‘Like?’” they asked. As Facebook continues to position social as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bill Wise Lands Former Yahoo! GM and display advertising enfant terrible, Bill Wise, is taking over the CEO role at Mediabank according to All Things D’s Peter Kafka. Kafka writes about Wise’s new company, “The difference between MediaBank and other ad tech startups is […]
