LinkedIn's revenue grew 45% YoY in Q3 to $568 million. Its Marketing Solutions division also increased 45% YoY, totaling $109 million in revenue. Marketing Solutions, which makes up 19% of LinkedIn's total revenue, is one of the social network's three lines of business.
Overall member growth was strong. LinkedIn now has 332 million members, up 28% YoY. About 47% of LinkedIn members now access the platform through mobile.
LinkedIn also integrated B2B advertising platform Bizo in Q3, which it acquired for $175 million. LinkedIn intends to build an "end-to-end B2B marketing platform."
"We've seen an increase in Sponsored Updates spending and we're seeing existing customers increase their spend as our content marketing proposition develops," said CFO Steve Sordello on the earnings call. "We've seen a 60% increase in customers using more than one product." He added that next year, LinkedIn intends to establish a broader, content-based platform alongside the Bizo marketing platform.
LinkedIn's and Bizo's teams, Sordello said, are working on developing lead nurturing across the Web through display ads and finding ways to augment LinkedIn Sponsored Content. Analysts asked repeatedly about the "off-network" LinkedIn opportunity and how Bizo will help advertisers.