Revenue for the Marketing Cloud in Q4 was $330 million and more than $1.1 billion for the fiscal year, an annual record that occurred because the company exceeded its annual bookings target of 30%. This growth also came from size of transactions, number of solutions adopted by each customer and international growth and expansion in the partner community, according to CEO Shantanu Narayen.
Marketing Cloud recorded 74% growth in companies which have adopted three or more solutions. While retail continues to be strong in this category, Adobe is seeing more interest from financial services companies. Big customer wins in Q4 include: Ford, FedEx, MasterCard, QVC and Morgan Stanley. Adobe also claims 30 trillion data transactions are measured annually within the Marketing Cloud.
Adobe Campaign, built from campaign management tool Neolane, was among the Marketing Cloud's best-performing solutions this quarter, as was Adobe Target and Media Optimizer.
Narayen called mobile a key focus area for Adobe's Marketing Cloud, citing last month's launch of intelligent location-based marketing features allowing marketers to target content based on consumers' proximity to iBeacons.
Separately, Adobe in October rolled out additional cross-device targeting and personalization features via Adobe's data-management offering, AudienceManager.