Lotame, known for its data management platform (DMP), has received a $15 million injection in Series D funding, led by Sozo Ventures and TrueBridge Capital Partners. This brings Lotame’s total funds raised to $44 million.
These new funds, said CEO Andy Monfried, will be used to enhance the platform’s technology and expand globally, particularly in Asia.
“Some of the goals I have in mind are enhanced visualization of data,” Monfried said of the former, noting that many clients now want custom dashboards to display their personal KPIs. “Better attribution, cross-device technology, delivery of audience, ongoing optimization and machine learning.” (more…)