Existing investors Balderton Capital and Salesforce Ventures also participated in the round, which brings Qubit’s total financing to $36.5 million to date.
“Our new funding is for continued investment in R&D, and we have some very exciting developments in predictive data and empowering marketers to take control of their optimization strategies,” company CEO Graham Cooke said. “We’re also continuing to scale up our sales, professional service and marketing teams in the US and Europe… (and) the plan is to IPO when the business is ready.”
Qubit is among a handful of tag management systems (TMS) like Ensighten, Signal (formerly BrightTag) and Tealium, whose technologies track and codify data signals and, oftentimes, run advanced analytics on top of that traffic flow. In Qubit’s case, tag management is a part of a broader portfolio of audience segmentation and online personalization apps developed by a bunch of Google alums.
Qubit helps retail customers ranging from Staples to Jimmy Choo create what company Cooke calls “Visitor Clouds” of first-party customer data.