By John Ebbert
I am excited to announce that AdExchanger will produce two conferences in 2013 called Programmatic I/O.
The events will be held on April 8 in San Francisco and on September 16 in New York City.
Programmatic I/O is designed to educate Marketers about the New Normal for Digital Marketing Input/Output.
For a hint of the details, visit www.programmatic.io. A complete agenda and conference site will be available in January.
ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity, which is a problem on the user side and the provider side.
The IAB Tech Lab’s new device attestation feature for its Open Measurement SDK provides a scaled way for original device manufacturers to confirm that ad impressions are associated with real devices.
The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.
Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.
Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.
It’s not that people don’t care about their privacy – they do. The problem is that protecting it is often difficult, inconvenient and confusing.
The Trade Desk and PubMatic announced a new API-based integration for managing deal ID campaigns built atop TTD’s Price Discovery and Provisioning (PDP) API, which was announced earlier this year.
It won’t fail because the protocol is bad; it will fail because you’ve been sold a simplistic dream – a “universal API” for ad tech – and that’s what you’re budgeting for.
On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.
