Kimberly Maul
Articles By Kimberly
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Denmark's Densou Pushes Into Programmatic Classifieds
Classified ads were quick to move online, with Craigslist, online job boards and real estate sites blossoming in the Internet’s first decade. But then a certain amount of stagnation kicked in: While the format itself was quick to go digital, programmatic advertising hasn’t significantly tapped into this local market. Enter Densou Trading Desk, a Copenhagen, Denmark-based […]
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Programmatic Price Competition Grows For Auto Marketers
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are able to target and optimize their digital advertising through data-driven programmatic, and the competition is heating up in that space. According to data released by DSP and DMP Turn, price […]
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How Mindshare And Nestlé Localize Programmatic Video In China
Nestlé recently kicked off a global initiative to increase programmatic buying, but the market needed a specialized approach. Working with a local DMP and DSP, Nestlé media agency Mindshare recently kicked off a programmatic video program for its client in the region, allowing the brand to work with the big four video publishers there. “There […]
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Mail.ru Launches A Mobile Ad Platform
Mail.ru, the Russian internet company, today launched a mobile ad platform called myTarget, opening up the Russian mobile audience to advertisers within Russia as well as internationally. The Russian online advertising market has historically been very insular, which is an issue that Mail.ru wanted to tackle, according to CEO Dmitry Grishin. “It’s usually local advertising […]
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Lack Of Data Still A Challenge In APAC
Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company’s survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at […]
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Smartphone Penetration In Asia To Reach Mass Market In 2015
Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be […]
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Russian DSPs Battle For Distinction
In Russia, programmatic and RTB practices are still in an early stage and make up less than 10% of the digital display advertising market. Yet despite that, or maybe because of it, demand-side platforms seem to be saturating the market – each seeking to distance itself from the competition. “The market is getting new DSPs every month,” Vladimir […]
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Yandex's ADFOX Acquisition Signals Movement For RTB In Russia
Early in September, Russian search engine Yandex acquired ad tech company ADFOX, generating a bit of buzz around the relatively early stage programmatic buying market in Russia. Yandex only entered the RTB market in 2012 and ADFOX, a Moscow-based sell-side platform, was originally founded in 2005 but also introduced its RTB offerings in 2012. “We expect […]
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Segmento, The Russian Rocket Fuel
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus, Between Digital and RuTarget. For Segmento co-founder and CEO Roman Nester, imitation is truly the highest form of flattery. He goes so far as to describe his company as a Rocket Fuel “clone.” “Not many people would say that they are […]
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RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a growing Russian programmatic market, RuTarget’s founder and CEO Eugene Legkiy claims its greatest competition comes from without – from global players like IPONWEB, OpenX and AppNexus. Global companies trying to make […]
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Between Digital Juggles SSP And DSP In Russia
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData and HubRus. Between Digital covers both the buy and sell side in the programmatic space in Russia. Its Between sell-side platform launched in 2012 and its Intensity demand-side platform in 2013, and the company employs approximately 20 people with a headquarters […]
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Local DSP HubRus Sees Growth In RTB, Video in Russia
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX and AiData. Many international DSPs follow and learn from companies in more mature programmatic markets. But the team behind HubRus, a Moscow-based DSP founded in 2012, admits that the decision to introduce a local DSP […]
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AiData Solving Data Challenges In Russia
This is the third in a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex and ADFOX. As programmatic buying starts to take off in certain countries, finding and analyzing audience data can be a major challenge to getting it off the ground. In Russia, at least one company has been tackling this […]
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ADFOX Sees Interest Grow For Programmatic In Russia
The Russian advertising market is one of marked interest for ad tech companies. Certainly Western mainstays like Google are working their way in. But it’s the local players that dominate. Consider Google’s recent partnership with Yandex to expand its inventory offered by Russian publishers. One such local player is ADFOX, a Moscow-based sell-side platform founded in 2005 […]
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Yandex Working To Expand Programmatic In Russia
There’s no doubt that Yandex is huge – and the Russian search engine is working to make programmatic buying and RTB a more popular option in the country as well. \ The company announced last week that its shares would be available on the Moscow Exchange in addition to its current listing on NASDAQ, news that comes […]
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AdChina Launches Mobile DMP
AdChina, an advertising technology company for both the supply and demand side in China, is expanding its mobile side of the business to incorporate a mobile data management platform (DMP), in addition to the mobile ad network and mobile DSP that the company offers. “Most of our competitors are either PC-only and trying to expand […]
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iClick Brings China Programmatic To The United States
There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused, creating more fragmentation than you see in China. iClick Interactive, a DSP in China, sees itself as a unified platform that offers advertisers support throughout many phases of the digital media […]
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What Challenges Must Be Overcome To Enter The China Ad Tech Space?
As programmatic buying continues to grow internationally, one region is catching companies’ eyes: Asia Pacific. But online advertising technology in countries like China is a completely different beast than what many Western ad tech companies are used to. Many players in the ad tech space in China, including the major publishers, are international companies looking […]
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Sara Ye Moves To CEO Position At iProspect And Amnet China
Aegis Media China started off 2014 with a major management change, hiring Sara Ye as CEO of its iProspect and Amnet China brands. Based in Beijing, Ye started the role in January and will work to build up the team and solidify the companies’ product offerings in China. Aegis started Amnet China in 2013 and […]
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Mobile DSP Madhouse Builds Momentum In China And India
Mobile programmatic in China is having a turn in the spotlight, and mobile DSP Madhouse says it’s ready for the challenge. Founded in 2006, the company started around the same time US mobile networks AdMob and Millennial Media came on the scene, said CEO Joshua Maa. “We all shared the same vision,” Maa said of […]
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Seed And mediaQuark Merge To Provide Audience Data In Southeast Asia
One challenge of programmatic buying in the Asia-Pacific region is lack of data. Two Singapore-based companies, Seed and mediaQuark, are joining forces to provide more audience data solutions to Southeast Asia. The merger, announced today, brings together audience development from Seed and media trading technology from mediaQuark. The new company, simply called mediaQuark, to provide […]
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China Mobile Internet Use Gains Sophistication, Hits Roadblocks
China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into the unique characteristics of this continuously growing industry, including how consumers deal with the lack of high-speed data service and how social sharing plays a role in many apps. According […]
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How Is The China Luxury Market's Slowdown Affecting Digital Ads?
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip in the luxury market in China has affected their business. We reached out to several industry executives in China with the following question: How is the slowdown in the China […]
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Mobile Key To Future Of Programmatic In Emerging Markets
In emerging markets worldwide, where mobile-first internet users are more common, mobile programmatic has become an interesting space for ad tech companies and advertisers alike. Vserv, a mobile ad exchange working exclusively in emerging markets, launched its mobile RTB platform in December 2013. Dippak Khurana, the co-founder and CEO of Vserv, has been working in […]
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Competition And Prices For Programmatic On The Rise Globally
Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company’s Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing […]
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RTB House Leverages European Ecommerce Growth To Expand Programmatic
As ecommerce takes off globally, retargeting technology and demand-side platform (DSP) provider RTB House, which works with brands in 29 markets, is educating international advertisers about programmatic buying and RTB. Programmatic buying and RTB in Europe has benefitted from the increase in ecommerce and the growth of the international fashion industry. RTB House started in 2012 in […]
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As Programmatic Display Evolves In China, Mobile Heats Up
Mobile advertising, including mobile programmatic, is taking off in China, as advertisers and publishers chase the eyeballs in display media. AdsMOGO, a mobile SSP that works with app publishers help to monetize their mobile apps, has been in the space for two years. Working with more than 64,000 apps and nearly 1 billion impressions, the company […]
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China's Yoyi Media Plans DMP Launch And Mobile Push In 2014
Yoyi Media, one of the major DSPs in China, will launch a data management platform called Data Bank for clients in early 2014, according to CEO Roy Zhou. “If you want a good result, regardless if you’re a direct response client or a branding client, you need to have very good data,” Zhou told AdExchanger. […]
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CRM Company Migo Tackles Data for Chinese Advertisers
Taiwan-based Migo Corp is a CRM company that provides data analytics services for advertising and e-commerce clients. After entering the China market 10 years ago, the company has worked to collect and analyze data—no small task. “We have to focus on getting all the data—public data and internal data—and combine them together to do intelligence,” […]
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AdChina's Yan Discusses Shifts In China's Programmatic Market
A growing number of ad exchanges, trading desks, DSPs and agencies are emerging to occupy the Chinese programmatic market. AdChina, an advertising-technology company for both the supply and demand side, has been around since 2007 and its CEO, Alan Yan, has seen how the Chinese marketplace has evolved in recent years. “Our original goal, when […]