Home Agencies On DoubleClick Ad Exchange: Robbie Hills, GroupM
Agencies

On DoubleClick Ad Exchange: Robbie Hills, GroupM

By AdExchanger

SHARE:

GroupMRobbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group.

The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to use DFA for ad serving there will undoubtedly be a lack of take up in Asia. If not, we could see a very strong challenger to Yahoo’s Right Media.

Regarding concerns, the main concern is how data is shared between Google the media owner and Google the Ad Exchange – we will be looking very closely to see how this is managed.

[more reaction]

Must Read

Comic: Marketer Resolutions
Commerce

Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media

This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018

Comic: Header Bidding Rapper (Wrapper!)
Programmatic

A Win For Open Standards: Amazon’s Prebid Adapter Goes Live

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.

Publishers

Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality

Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Jamie Seltzer, global chief data and technology officer, Havas Media Network, speaks to AdExchanger at CES 2026.
AI

CES 2026: What’s Real – And What’s BS – When It Comes To AI

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

Commerce

New Startup Pinch AI Tackles The Growing Problem Of Ecommerce Return Scams

Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.

Comic: Shopper Marketing Data
Commerce

CPG Data Seller SPINS Moves Into Media With MikMak Acquisition

On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.

Popular

  1. Measurement

    A Jury Orders EDO To Pay $18.3 Million To iSpot Over Data Misuse

    A jury in California awarded $18.3 million to video measurement firm iSpot to resolve its lawsuit against EDO, a measurement company co-founded by actor Ed Norton.

  2. Publishers

    Gamera Raises $1.6 Million To Protect The Open Web’s Media Quality

    Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.

  3. Comic: Header Bidding Rapper (Wrapper!)
    Programmatic

    A Win For Open Standards: Amazon’s Prebid Adapter Goes Live

    Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open beta testing.

  4. Jamie Seltzer, global chief data and technology officer, Havas Media Network, speaks to AdExchanger at CES 2026.
    AI

    CES 2026: What’s Real – And What’s BS – When It Comes To AI

    Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

  5. CTV Roundup

    CTV Is Stuck In Its Growing Pains. Can AI Save the Day?

    Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI.