An ad-network stalwart is struggling.
The earnings release on the SEC's site has few details on the display advertising performance for ValueClick, but the earnings call was another matter.
In spite of its acquisition of display ad retargeter Dotomi in 2011, ValueClick continues to search for solutions to shore up the company's growth potential.
Its Q2 2013 display advertising results, which primarily seem to be associated with ValueClick's legacy ad-network business (or, as CEO John Giuliani said, "insertion order-driven display business") showed a decline in the US. Companies like Yahoo and The New York Times can relate -- insertion order business for bulk buys of guaranteed and non-guaranteed media are on a slippery slope. The impression-based buy reigns, fueled by real-time bidding (RTB).
"We didn't see the monthly ramp that we did in the last Q2 ," said ValueClick CFO John Pitstick. And results this past July apparently are not looking much better, according to Pitstick, who spoke to Wall Street analysts after the afternoon earnings release.