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»Ad Networks

With MaxPoint, Valassis Digital Closes The Loop On Omnichannel Media

Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which... Continue reading »
by Alison Weissbrot // March 13th, 2018 //
»
Ad Network MaxPoint Goes Private Under Valassis In $95 Million Deal

Digital marketing platform Valassis acquired ad network MaxPoint for $95 million, the companies said Tuesday. Read the release. Valassis itself was acquired by private equity firm Harland Clarke Holdings in 2013, and it will take the public company MaxPoint private. “The acquisition of MaxPoint … will create greater strength in managing integrated media delivery campaigns... Continue reading »
by Alison Weissbrot // August 29th, 2017 //
»
Rocket Fuel Gradually Puts Its Growth Plan Into Action

Faithful followers of Rocket Fuel’s saga will recall that the company hoped to get cash-flow positive in 2016 and return to growth sometime in 2017. While CEO Randy Wootton declined to tell AdExchanger when exactly he expected that to happen, Rocket Fuel is banking on three things to bring it back: growth in its platform... Continue reading »
by Ryan Joe // May 9th, 2017 //
»
After 'Transitional Year,' Rocket Fuel’s Real Test Begins

Can Rocket Fuel return to growth following 2016, which was characterized as a “transitional year” by CFO Stephen Snyder during the company’s Q4 and FY 2016 earnings call Tuesday? Read the release. Rocket Fuel’s nascent platform solutions business has expanded nicely in recent quarters and helped the company end Q4 on a decent note. Its... Continue reading »
by Ryan Joe // February 21st, 2017 //
»
Flattening The World With Xaxis Global CEO Brian Gleason

Xaxis, WPP’s programmatic media company, is a bit of lightning rod in the advertising industry for a few well-documented reasons. However, it’s undeniable that the ad net/trading desk/tech shop combo invests a lot into its own data, partnerships and technologies. Consider, for instance, the $25 million it put into its proprietary data management platform Turbine... Continue reading »
by Ryan Joe // March 3rd, 2016 //
»
Facebook Will Extend 'Canvas' Ad Format To Instagram

Facebook on Thursday formally unveiled Canvas, its new full-screen mobile ad unit that offers creatives the real estate they’ve been craving in the news feed. But the richer mobile ads will not be constrained for long to what the company internally refers to as the "big blue app." At a Facebook press event Thursday, execs... Continue reading »
by Alison Weissbrot // February 25th, 2016 //
»
Ad Net Undertone Acquired By Perion, Israeli Performance Marketing Company

Ad tech might not be as sexy a buy as it was just a few short years ago, but that didn’t stop Israeli performance advertising company Perion from buying American ad net Undertone on Tuesday for up to $180 million in cash. Of that sum, $91 million is payable at closing and the remaining $89... Continue reading »
by Ryan Joe // December 1st, 2015 //
»
Rocket Fuel Sees Lift From Efficiency Push, Trading Desk Courtships

Rocket Fuel turned in a better than expected second quarter, bolstered by enterprise sales of its DMP/DSP products, deal-making with holding companies, and cost savings from layoffs earlier this year. The successes helped the programmatic ad network and ad tech company post a 30% rise in gross revenue to $120 million and achieve "positive adjusted... Continue reading »
by Zach Rodgers // August 5th, 2015 //
»
After Layoffs And CEO Exit, Rocket Fuel Faces Investors

When Rocket Fuel's interim CEO, Monte Zweben, took to the company's first-quarter earnings call Wednesday, he was representing a significantly different company from the one that delivered lousy news to Wall Street three short months ago. "We are a new Rocket Fuel," Zweben said. That newness manifests not only in the company's cost controls, including... Continue reading »
by Zach Rodgers // May 7th, 2015 //
»
Layoffs At Rocket Fuel, As Company Begins $30M 'Efficiency' Push

As it grapples for profitability, ad net/programmatic media platform Rocket Fuel has initiated layoffs as part of what it called “a new efficiency program that is expected to reduce the publicly traded company's operating costs by $30 million annually.” Read the release. The move comes just one month after co-founder George John stepped down as... Continue reading »
by Ryan Joe // April 22nd, 2015 //
»
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