Read the story by Abbey Klassen in AdAge: “Yahoo Rebrands Its Right Media Exchange as Premium“.
More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.
Yahoo! Repositions Right Media Exchange; Announces DSP Strategy
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What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
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What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
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This AI 'Brain' Wants To Get Rid Of The Grunt Work In Creative Campaigns
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
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Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.
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Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.