When Arielle Garcia served as chief privacy and responsibility officer at UM Worldwide, she wanted to be an agent of change. She saw consumers’ – and regulators’ – growing fear and worry about the digital advertising industry’s use of sensitive information, which marketing services often possess via cookies, location services and app IDs.
But instead of the advertising industry adopting a more thoughtful approach to data privacy, Garcia saw band-aids, feet-dragging and an industry cloaked in “doublespeak,” where “Big Tech has unchecked power to the detriment of advertisers and consumers.”
So she quit.
Her mic drop of a column made waves on AdExchanger and has been our top story all week. On this week’s podcast, she goes into more detail about why she quit, how she views the industry’s data privacy problem and what she plans to do next.
Stay until the end to hear her hot takes on everything from the federal privacy law to Apple to Google to where the FTC will focus its efforts.
