Technology

Facebook’s new Sponsored Results search ads became official last week, and early data from Nanigans suggests they may hold a good deal of appeal for performance-driven marketers. Since going live, the sponsored results ads have delivered Nanigans customers 23x higher click rates while costing 78% less than the average cost-per-click commanded by Marketplace Ads. In […]

E-commerce has become much more mainstream in the last two years. And yet, no one company, except for Amazon or perhaps Apple, appears to be notably dominant. Earlier this week, WPP’s GroupM Next released a survey of 1,000 users that showed 45 percent of customers shopping in-store at brick and mortar locations will walk out […]

Another year of the Inc 500/5000 list brings more insight into ad tech revenues. (See last year’s AdExchanger Inc. 500 review.) Though the numbers are not audited, the companies involved had to spill the beans and say how much money they made in 2011 and years prior. Let’s review the results…

It was three months ago that Jack Bamberger joined GroupM agency MEC as president, digital for North America. He was in some ways an unusual choice, having far more experience on the media than the agency side. Of his last 20 years, 13 were spent at Time Inc., Meredith Corporation, and Ashton Kutcher’s Katalyst Media. […]

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. I’ve talked a lot about the odd couple pairing of the CMO and […]

Facebook now holds a secure place behind YouTube as a video content property as online streaming continues to grow, according to the latest comScore rankings. Read the release. A year ago, comScore’s July 2011 video rankings had Facebook in the number three spot, behind video music site Vevo. Google Sites, as comScore identifies YouTube along […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, Senior Analyst at Forrester Research. The term “end-to-end” gets thrown around a lot in digital advertising circles and is increasingly part of the conversations we have with […]

A new Real-Time Bidding buyer’s guide from Econsultancy provides a snapshot of the exchange-traded media landscape, along with an assessment of today’s demand-side platforms, trading desks, and supply-side platforms. Its overall conclusion is that RTB systems are maturing perhaps more quickly than might’ve been expected, though a lack of measurement consistency and other problems may be hindering marketer […]

Facebook’s nascent real-time bidding marketplace is steadily ramping up. The Facebook Exchange continues to add new RTB partners and may be close to publishing a list of approved Facebook Exchange vendors to its Preferred Marketing Developers directory. The list of approved Exchange RTB partners now includes 14 firms, up from 9 in late June – […]

GroupM has promoted North America CEO  Rob Norman to run its digital kit and kaboodle on a global level. Among his objectives is closer management of dealings between GroupM’s thousands of digital specialists and the spangled array of ad technology partners. The WPP-owned media agency network has never had a Chief Digital Officer before. Speaking […]