Technology

Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic.  Read the release. In addition to the new sell-side technology – it’s getting a boatload of […]

Skip Brand is CEO of Martini Media, an online ad network targeting “affluent” audience. Martini Media recently raised $13 million to “continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats.” Read the release. He shared insights about his company and the ad industry at-large in an interview with AdExchanger.com. AdExchanger.com: What’s […]

It’s earnings season! Today, Google was among the first of the big Internet companies to report calendar Q4 2011. It’s interesting to note that Microsoft and IBM decided to report today, too. Conspiracy?!?! Perhaps against Wall Street analysts – a busy day for them. Google CEO Larry Page remarked in the earnings release that the […]

The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]

Today, DataXu announced that it has acquired demand-side platform (DSP) Mexad, which has its headquarters in Germany as well as offices in France, Spain, the United Kingdom, Italy, Poland, and Brazil. Dataxu said in a press release that it hopes to globally expand the use of its DX3 digital ad platform with brand advertisers. Read […]

Joe Apprendi is CEO of Collective, an online advertising technology and services company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today. Click below or scroll down for more: On Integrating The […]

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He […]

Eric Stein is Executive Vice President, Online Solutions, of Epsilon, a database marketing company. AdExchanger.com: Can you give a quick background on the latest with Epsilon? ES: We have a platform, assets and client relationships with which we’re building an online business. Online Audience Central and other things that we’ve done over the past two […]

Today, in an interview with AdExchanger.com, Microsoft Advertising Exchange‘s Eric Dahlberg and Dennis Buchheim outlined the latest on a number of company initiatives including their company’s approach to technology partners like demand-side platforms. Buchheim and Dahlberg stressed the importance of remaining open to innovation and that DSPs will remain a key demand-side player in the […]

Yesterday, a team of analysts from Forrester Research led by Joanna O’Connell, published a new report, “The Forrester Wave: Demand-Side Platforms, Q4 2011,” shining a light on the programmatic buying trend in display advertising, and looking at seven demand-side platforms and their capabilities, in particular. O’Connell begins her team’s analysis by stating the challenge for […]