• Zumobi CEO Talks Video, Mobile CRM Platform Launch For Marketers

    Zumobi, a Seattle-based mobile media and advertising technology company that supplies integrated app content to brands and publishers, launched Wednesday the Zumobi Brand Integration Platform for Marketers. Zumobi operates premium mobile app network The Zumobi Network and has worked with publishing partners like Hearst Digital Media and MSN to monetize its mobile apps through its […]

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  • Website Promotion And In-App Ads Best For Mobile App Downloads

    There’s no doubt that every new smartphone app is up against some tough competition—whether it’s competing against thousands of other apps or vying for attention once it’s been downloaded. When it comes to marketing mobile phone apps, certain strategies, like in-app advertising, generally encourage more app downloads, according to new data from mobile media company […]

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