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»video streaming

Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck

“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on an ad-supported option for Disney+. There won’t be one, Disney revealed during an investor day event on Thursday in Los Angeles. Disney’s direct-to-consumer (DTC) streaming service, slated to launch in the United States on Nov.... Continue reading »
by Allison Schiff // April 12th, 2019 //
»
Hulu Uncorks A Private Exchange

Beginning this fall, advertisers will be able to programmatically buy Hulu video inventory in a private marketplace across desktop, mobile and connected TV via Facebook’s LiveRail supply-side platform. In its Tuesday announcement, Hulu said it will also use Oracle’s data-management platform (née BlueKai), through which marketers can enrich their buys by combining their anonymized first-party... Continue reading »
by Kelly Liyakasa // August 25th, 2015 //
»
 

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