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»video streaming

Brendon Mulvihill, SVP and head of licensing at Jukin
Jukin Media On Why Brands Need To Get In On User-Generated Social Video

"On TV & Video" is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Jukin Media trawls the social universe for the most shareable video content from everyday people that it can... Continue reading »
by Allison Schiff // December 3rd, 2020 //
»
Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck

“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on an ad-supported option for Disney+. There won’t be one, Disney revealed during an investor day event on Thursday in Los Angeles. Disney’s direct-to-consumer (DTC) streaming service, slated to launch in the United States on Nov.... Continue reading »
by Allison Schiff // April 12th, 2019 //
»
Hulu Uncorks A Private Exchange

Beginning this fall, advertisers will be able to programmatically buy Hulu video inventory in a private marketplace across desktop, mobile and connected TV via Facebook’s LiveRail supply-side platform. In its Tuesday announcement, Hulu said it will also use Oracle’s data-management platform (née BlueKai), through which marketers can enrich their buys by combining their anonymized first-party... Continue reading »
by Kelly Liyakasa // August 25th, 2015 //
»
 

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