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»UGG

UGG Australia Reaches Its Audience, One YouTube Sensation At A Time

When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also a general elusiveness from a media consumption standpoint. When UGG Australia came out with a new “I Heart UGG” brand line, YouTube stood out to its agency, Santa Monica-based Palisades... Continue reading »
by Kelly Liyakasa // October 17th, 2014 //
»
 

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