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»travel advertising

Alaska Airlines Grew Programmatic And AI To Woo Travelers

The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19 pandemic. Travel, however, is bouncing back, and while the delta variant could potentially derail that recovery, it hasn’t stopped airlines from encouraging folks to fly. “We definitely saw through COVID that younger audiences were traveling… Continue reading »

by Tony Rifilato // August 5th, 2021 //
»
How To Un-Pause Ad Spend

If only reopening the US economy was like flipping a switch. “But it’s just not,” said Craig Atkinson, chief client officer at performance agency Tinuiti. Reopening will be a gradual process that rolls out differently depending on vertical, region and consumer sentiment. Monday in New York City, for example, marked Phase One of reopening, but… Continue reading »

by Allison Schiff // June 9th, 2020 //
»
Coronavirus Dents Travel Advertising; Olympics In The Balance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1… Continue reading »

by AdExchanger // March 6th, 2020 //
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