Future Is Training Its AI On Publisher First-Party Data
Future’s new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience platform.
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How Future Plans To Elevate Publisher-Provided Ad Tech
Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties.
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Future Predicts In-House Measurement Will Spur More US Ad Spend
Future is expanding its in-house measurement stack to entice more spend from existing clients and get more US brands to advertise across its portfolio.
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Future CRO Jason Webby On Selling A New Ad Unit, Ecommerce Growth And First-Party Data
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday. Jason Webby, Future’s […]