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»Tom Denford

Agency Trading-Desk Evolution To Accelerate

As more advertising dollars pour into digital -- and into agency trading desks -- the exchange model's momentum is likely to continue, no matter what level of integration comes from the merger of Publicis Groupe and Omnicom. Several executives who have served with the trading-desk side of the agency business and moved on said that... Continue reading »
by David Kaplan // July 29th, 2013 //
»
 

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