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»Tom Denford

Industry Preview: What Do Brands Really Want?

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. With almost a year of the pandemic under our belt (ugh), brands have figured out a way forward. In many cases,... Continue reading »
by Ryan Joe // February 1st, 2021 //
»
Agency Trading-Desk Evolution To Accelerate

As more advertising dollars pour into digital -- and into agency trading desks -- the exchange model's momentum is likely to continue, no matter what level of integration comes from the merger of Publicis Groupe and Omnicom. Several executives who have served with the trading-desk side of the agency business and moved on said that... Continue reading »
by David Kaplan // July 29th, 2013 //
»
 

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